Kathlyn Vallarta / University of the Visayas
EVERY January, Cebu bursts with the vibrant energy of the Sinulog Festival. Streets come alive with dancers, music, and colorful floats in a celebration of faith, tradition, and unity.
Yet, as the festival grows bigger and more extravagant each year, I find myself wondering: has the true essence of Sinulog been drowned out by commercialism?
Sinulog began as a deeply religious event—a heartfelt homage to the Sto. Niño through prayer, solemn processions, and cultural dances. It was a celebration rooted in devotion, meant to strengthen the community’s faith.
But now, the festival seems to be as much about flashy concerts, branded merchandise, and tourism as it is about spiritual renewal. While these elements boost Cebu’s economy, I question whether they overshadow what truly matters.
On one hand, commercialization has undeniable benefits.
Sinulog has elevated Cebu onto the global stage, attracting tourists and creating opportunities for local businesses. It’s heartening to see our culture and traditions gain worldwide recognition.
But the downside is hard to ignore. Too often, the focus shifts from prayer and community to profit and spectacle. What should be a solemn celebration of faith can sometimes feel like a party where spirituality takes a backseat.
The festival’s rising costs only deepen this divide. Expensive food, accommodations, and tickets exclude many locals from fully participating.
Sinulog, once a unifying tradition, risks becoming an event for the privileged few, a shiny product marketed to outsiders but losing its heart in the process.
Still, I believe we can reclaim Sinulog’s true purpose. Growth and tradition don’t have to be at odds. We can celebrate our progress while staying grounded in our roots.
Let us refocus on the Sto. Niño, emphasizing religious rituals and ensuring that locals feel included. After all, this festival should first and foremost be for the Cebuano people.
By prioritizing faith and community over profit, we can ensure that Sinulog remains a meaningful celebration. It is more than just an event; it is a reflection of who we are as a people.
At its core, Sinulog is about faith, unity, and pride in our heritage. Let’s honor these values and keep the true spirit of Sinulog alive for generations to come.