THE “So MUCH Color Playhouse” turned SM City Cebu’s North Wing into a week-long beauty hub from July 24 to 31, drawing crowds eager to meet the personalities behind their favorite looks.
Cebu’s own Kryz Uy opened the festivities with Ready Set Glow, sharing easy, glow-up tips that felt instantly doable. Makeup artist Chady Pantaleon took the stage for an Ever Bilena demo, while TikTok stars Joce and Joize brought playful energy to their session on picking flattering shades for different skin tones. Rounding out the roster, Nate Javier teamed up with Miss Universe Philippines 2021 2nd runner-up Steffi Aberasturi-Arcenas for a lipstick masterclass that had beauty fans swatching away.
Beyond the star power, the event featured photo spots, engraving stations and 24 cosmetics brands, some making their Cebu debut, including Absidy, Issy, GRWM Cosmetics, I’mma and Spotlight.