A POWERFUL new force has emerged in Philippine primetime as “Beauty Empire” — a groundbreaking collaboration among GMA Network, Viu Philippines and CreaZion Studios — captivated audiences and outperformed its competitors during its pilot week.
The latest primetime offering from GMA Public Affairs won against rival programs in both Total Philippines and Urban Philippines, based on Nielsen TV Audience Measurement ratings data covering July 7 to 10, 2025.
Headlined by Barbie Forteza as Noreen Alfonso, Kyline Alcantara as Shari De Jesus and Ruffa Gutierrez as Velma Imperial, “Beauty Empire” also became the no. 1 show on Viu Philippines during its pilot week on television.
The revenge drama immediately resonated with viewers, drawing them into a high-stakes narrative that delves into the local beauty industry and challenges conventional beauty standards. With such a promising first week, viewers can’t help but feel excited for the next episodes of the series.
Joining the powerful ensemble are Sid Lucero as Eddie, Sam Concepcion as Migoy, Korean actor and K-pop star Choi Bo-Min as Alex, Chai Fonacier as Kriselda, with the special participation of Gloria Diaz as Clara.
Created by award-winning filmmaker Real Florido and seasoned screenwriter Rona Co of CreaZion Studios Creatives, the series is under the helm of esteemed director Mark Sicat Dela Cruz.
Don’t miss “Beauty Empire” on GMA Prime, Mondays to Thursdays at 9:35 p.m. Global Pinoys can also tune in via GMA Pinoy TV. “Beauty Empire” streams on Viu Philippines. / PR