MANILA-BASED Primeworld Land Holdings Inc. is adding a hotel component to its flagship township project in Mactan, Cebu, with the planned development of a Hilton Garden Inn hotel as it ramps up expansion in the Visayas.
Sherwin Uy, chief executive officer of Primeworld Land, said the company has signed a partnership with Hilton to build a 151-room hotel within the 4.5-hectare Primeworld District in Brgy. Agus, Mactan. The hotel is targeted for completion in 2028 and will mark Primeworld’s first foray into the hospitality sector.
“We don’t have beachfront access, but we’ve created a resort-living environment with nice pools and amenities,” Uy said. “Having a hotel elevates the community we’re building, and it will be beneficial to our investors who have trusted the project.”
The Hilton Garden Inn will rise alongside the existing residential towers in the township. Primeworld Land recently launched the third tower of its 10-story Primeworld District condo development, bringing 328 more units to market. Two towers have already been completed and turned over. The full masterplan includes eight residential towers.
“Cebu has the best airport. There is definitely a market here,” Uy said, citing Mactan’s continued appeal for both leisure and long-term living.
Beyond Mactan, Primeworld Land is also expanding its residential footprint in Cebu City. Next month, the company will begin turning over Primeworld Point, a 22-story condominium in Lahug with 386 units. It also plans to launch a 30-story project called Primeworld Pinnacle along V. Rama Avenue in Brgy. Guadalupe later this year, offering around 500 units.
Primeworld Land is planning to launch four projects in 2025, including new developments in Cebu, alongside its ongoing projects in Bulacan and Tarlac. (KOC)