The recently successful IPI Run Kids 2025, which took place on July 26, 2025, at the Mandani Bay Boardwalk, made a squeaky-clean splash all thanks to Bioderm’s all-new Bioderm Clean White co-presenting the post-run activities.
After crossing the finish line, excited kids and their proud parents were greeted by the Bioderm Clean White Bubble Zone, a dynamic space with floating bubbles, laughter, and wholesome picture-perfect moments.
It wasn’t simply a day for running, it was a celebration of the Bida family, and the power of staying clean! Bioderm Clean White was at the forefront of promoting the value of proper hygiene at the event with an array of interactive games and activities for the kids and their parents. Kids and families enjoyed the Bida Playland that provided a safe, sanitized environment for children to slide, bounce and play freely.
At the Art Wall, creative expression was encouraged, where young participants shared heartfelt messages and artsworks for their loved ones. Bioderm Bida Man and online personality DanVibes also joined the festivities to promote proper hygiene in a playful, and educational way, proving that staying hygienic and clean didn’t have to be rigorous; it can be fun and meaningful.
John Rey Villorente, IPI VP for Brand Management Division shared his sentiment that true wellness is best exercised with the ones you love. He said, “We strongly believe that wellness is best lived with family, friends and the community - this is the Ka-wellness way. Here’s to more core memories for our kids and to more families that will join the future IPI Run Kids. Surely, this is #BidaSaAlagaMoment, what we call alaga na masaya!”
Throughout the festivities, one message rings true: cleanliness and alaga doesn’t have to be boring. With Bioderm Clean White, it can be fun and full of heart, leaving room for play while emphasizing utmost care and protection.
Until the next run, stay active, stay happy, and stay clean with Bioderm Clean White. (SPONSORED CONTENT)
