Cebu moves with heart at EastWest Dream Run 2025
City di Mare by Filinvest burst into life on May 4, 2025, with more than 3,000 runners gathered for the Cebu leg of EastWest’s Dream Run 2025.
Organized with RunRio, the Cebu race carried forward the spirit of EastWest’s three-part national series, launched to honor the bank’s 30th Anniversary and Filinvest Group’s 70th year. The celebration held deeper meaning in Cebu, where the Gotianun family, the founders of Filinvest, first built their roots.
From short family-friendly runs to the grueling 30K Dream challenge, runners of all ages and strides found their own triumphs along the course.
“We created the Dream Run to inspire meaningful connections and celebrate the dreams we share with our communities,” said Jerry Ngo, EastWest Chief executive officer and proud Cebuano. “Nindot kaayo ang feeling to be here. The energy, the smiles, the grit, Cebu always has a way of making everything more special.”
Winners rose across all categories, from elite athletes to first-time runners stepping onto the podium for the first time.
Philippine running icon and RunRio founder Coach Rio dela Cruz joined participants at the starting line. “What makes the Dream Run special is how it brings so many people together, kahit iba-iba ang pinanggalingan,” said Coach Rio. “Every runner carries their own dreams to the starting line, and Cebu truly embraced that spirit today.”
After crossing the finish line, runners celebrated in a lively village filled with music, raffle prizes, and booths from partner brands. The 30K Dream race, one of the most anticipated features of the series, drew particular cheers from the crowd, celebrating endurance, ambition, and hope.
“As we mark 30 years, we want to keep creating spaces where people can dream bigger, move stronger, and celebrate life,” said Ngo. "Salamat, Cebu, for making today unforgettable."
The series now heads to its final stop in Manila, happening at Filinvest Alabang on June 15, 2025. If you're still on the fence, now is the perfect time to take that first step. Register today at www.eastwestbanker.com/dream-run2025 (SPONSORED CONTENT)