In the pursuit of excellence, one must be willing to accept defeat and find the strength to get up and try again.
Cocolife’s unwavering dedication to excellence continued as it held its prestigious Maharlika Awards at the ballroom of NUSTAR’s Fili Hotel. With awardees recognized for their exceptional performance both locally and internationally, Cocolife is indeed a force to be reckoned with whether on the local or global stage. For this year’s Maharlika Awards, Cocolife celebrated its annual awards at NUSTAR’s Fili Hotel in Cebu.
Coming from various areas in Luzon, Visayas, Mindanao, Cocolife’s top performing sales force were awarded for their outstanding achievements brought about by the shared vision of achieving greatness and wholeheartedly carrying Cocolife’s vision of excellence. The awards were divided into various categories both locally and internationally: Maharlika Cross Selling Awardees, Front Leader Awardees, GAMA International Awards, Million Dollar Table (MDRT) Qualifiers, Rookie Unit Sales Director of the Year, Rookie Financial Adviser of the Year, Maharlika Top 10 Financial Advisers, and the Maharlika Hall of Fame.
Cocolife has long envisioned itself to be at the top of its game with the belief that every Filipino deserves financial security. Its long standing vision of excellence is aligned with its commitment to providing unparalleled services and insurance plans to Filipinos who seek a more secure future.
This year’s awardees share and uphold that vision with fervor and dedication. Their efforts were not in vain as several of the recipients were also honored with the Million Dollar Round Table (MDRT) recognition, one of the most prestigious international awarding bodies in the insurance industry.
Shirley B. Loterte, one of awardees of the Maharlika Awards 2025 and the MDRT Awards, shared how her passion for delivering excellence through hard work and consistency has brought her to where she is. A veteran financial advisor known for closing sales in a snap, Loterte made it clear that she is not slowing down anytime soon.
“All of my achievements were made possible by being hands on. I’m always in the branch to make sure that I can monitor all of my people. I have a desire to win so I make sure that I fulfill my goal to be an awardee consistently. Returning to the stage is one of my goals as well as making Filipinos realize what we can offer.”
Allan Del Rosario, one of the awardees who was inducted to the Maharlika Hall of Fame, is one of the many financial professionals whose career flourished at Cocolife. The company’s core values of integrity, compassion, and excellence greatly impacted and molded him to the man that he is today.
“This award is just not any award. It’s very special to me. Cocolife never failed me when it comes to support and the integrity of the company. As a former agent and now a sales director, is it imperative that the company that I work for has integrity that aligns with my values. I’m very thankful for the opportunities that Cocolife has given to me
Being able to travel locally and internationally has molded me into a better person”, Rosario fondly responded.
Frederico Rona, the head of Cocolife’s Commercial Business and Sales Division, shared that the company will always be in service of the Filipino.
“We basically see ourselves in the next five to ten years continuing what we do until we get to our goal of securing more Filipino families. I think more than anything else, tonight’s event is a testament to our hard work.”
“As Filipinos, we value hard work and we put our work into our hearts by serving our Filipino families. It’s all about continuing the work and the acknowledgement will come after”, Rona continues.
Julius Pacheco, another Maharlika Hall of Fame awardee and a seasoned Agency Sales Director, shared that Cocolife has truly changed his life for the better. He saw those who excelled in the company and strived to become one of them.
“I started out in Cocolife as an agency manager. During the time, I noticed the people before who were exceptional in what they do and I was inspired by that. I learned a lot from them and applied not only in my professional career but in various aspects of my life. I’m single and the breadwinner of my family and I have to provide for my family and that is what drives me to do my best everyday”, Pacheco shared.
Norman Bondoc, MDRT Court of the Table Qualifier, shared how Cocolife has impacted his life for the better. Despite having only worked in the company for two years, Norman has worked his way through the top with hard work and dedication.
“Initially, it was difficult but once you start loving your job and you’re passionate about it, you’ll slowly gain the success that you’ve been working hard for. For me to get that, I had to practice gratitude and to surround myself with good people”, Bondoc shared.
In the pursuit of excellence, it’s a long road with unexpected twists and turns. Cocolife continues to dedicate itself to be in service for the Filipino, and inspire those who are willing to become agents of change.
Know more about Cocolife’s products and services by visiting their website: https://www.cocolife.com (SPONSORED CONTENT)