Innovation starts with knowledge, and the future of swine farming begins at the Swinenovation Museum as it officially relaunched on Thursday, July 9, 2026. Excelsior Farms Inc., (EFI) in partnership with Pig Improvement Company (PIC) Philippines Inc., Cargill Philippines Inc., and Alltech Biotechnology Corp., continues to support the advancement of the country’s livestock through reopening the Swinenovation, helping to build a more resilient and sustainable farming future. The museum is located in Pres. Magsaysay St., Kasambagan, Cebu City.
The relaunch gathered industry partners, including EFI president Alvin Hing, Cargill senior managing director Sonny Catacutan, PIC senior commercial director Martin Perez, Alltech national sales manager Jennifer Del Rio, and Alltech regional manager Dennis Garcia. After its initial launch in 2018, Swinenovation temporarily closed its doors due to the Covid-19 pandemic. As Excelsior Farms celebrates its twelfth anniversary, the museum opens its doors once again, with a mission that remains unchanged: to serve as a hub where knowledge meets innovation and to inspire younger generations to recognize the importance of farming.
The Swinenovation Museum, which offers free admission to the public, serves as a hub for learning and discovery, where farmers, students, industry stakeholders and the general public can discover the latest developments in genetics, nutrition, animal health, biosecurity and modern swine production. Visitors can also explore interactive stations such as real-world applications, key insights in sustainable farming practices and informative displays on pork production, that continue to shape the livestock and swine industry. Each station is carefully curated to demonstrate how innovation helps improve animal welfare, responsible farm productivity, and advance modern livestock technology.
Agricultural industry leaders behind the vision highlighted the importance of expanding knowledge and making modern farming technologies more accessible to Filipino producers. Swinenovation bridges the gap in farmers' access to modern technologies and industry knowledge, making innovation more practical and accessible for sustainable production. Reinforcing this shared commitment, Alvin S. Hing, president of Excelsior Farms shared that the relaunch is a renewed commitment to shape the future of the livestock industry by empowering the farmers with the right technology to build a “sustainable, resilient, and successful business.”
Beyond their commitment, Hing furthered that, “Our true mission is to build a complete, sustainable food ecosystem. Creating values from genetics and breedings to farming, to processing, to distribution, ultimately to retail and to each Filipino family.” (Giane Kate A. Pilapil)
