A historic first for Cebu, the second leg of Tech Week PH 2025, PLDT Enterprise’s first multi-city technology event, was held at NUSTAR Resort and Casino. Unlocking new opportunities for various business sectors through AI-driven innovation and networking– the event brought together over 1,000 business groups, enterprises, startups, and tech enthusiasts with the goal to explore, connect, and innovate.
The opening ceremony was led by Jojo Gendrano, PLDT and Smart Senior Vice President; Mitch Locsin, PLDT and Smart First Vice President and Head of Enterprise Core Business; Victor Genuino, ePLDT and VITRO Inc. President and CEO; Chet Alviz, PLDT Enterprise Vice President and Head of Marketing; Kay Lenz Zapanta, Cisco ASEAN Leader for Distribution; and Frederick Amores, DICT Region VII Regional Director.
Victor Genuino, president and chief executive officer of ePLDT and VITRO Inc., highlighted VITRO Data Center Cebu 2 which plays a vital role in supporting local businesses with world-class digital infrastructure. Through its colocation and connectivity services, the facility ensures security, IT resilience and seamless operations for enterprises of all sizes, especially in critical sectors like finance, healthcare, BPO, e-commerce, and even the public sector.
Built to withstand natural disasters and designed for 24/7 uptime, Genuino emphasized that VITRO Cebu 2 provides a reliable and resilient environment that helps businesses ensure operational continuity even during unforeseen disruptions. With 25 years of data center expertise, VITRO empowers Cebuano companies to grow, innovate, and embrace digital transformation without the burden of maintaining their own infrastructure.
AI-driven innovation and networking in Cebu’s business sectors
Tech Week PH Cebu 2025 further highlighted the transformative technologies that will reshape Cebu’s business landscape. The Philippines' largest telecommunications provider, PLDT, partnered with the global technology company, Cisco, to enhance and deploy AI-driven business solutions, hybrid cloud infrastructure, open APIs, SD-WAN, AIOps, and 5G Private network in Cebu’s business enterprises.
PLDT Enterprise and Cisco are working together to make their solutions accessible and scalable to local businesses. The BPOs and the tourism and healthcare businesses in Cebu can easily connect to their remote branches, run the remote operations in real time, and protect customer data.
In an interview with Pavel Svatos, Cisco APJC Leader and Partner Networking Specialist, he discussed that Cisco aids businesses in Cebu by providing the AI ready infrastructure that is both secure and high performance. Several solutions such as ThousandEyes, support companies in connecting their offices, cloud services, and employees. With visibility, automation, and fully built-in security, even a local manufacturer or part of the global team, Cisco ensures that the network is AI-ready for the future.
Cybersecurity management
Challenges are inevitable. Ransomware attacks, data breaches, and the lack of visibility across hybrid environments remain constant threats. Several companies are unaware of when, or even whether, they will be affected.
Pavel emphasized that cybersecurity management is one of their top priorities. They ensure to secure assets, data and networks. The Security Posture Assessment (SPA) initiative, which examines the organization’s overall cybersecurity status, ensures safety and privacy while exploring the power of Artificial Intelligence (AI) in business sectors.
The Future of Visayas with AI-driven innovation and networking
The presence of Artificial Intelligence (AI) will transform business operations in the Visayas, strengthening sustainability, digital transformation strategies, and industry-specific innovations. The Visayas will be more connected, competitive, and lead in the digital service and smart industries.
As the technology landscape continues to evolve, Cebu, being a thriving hub of digital transformation, is at the forefront of this shift. This allows businesses in Cebu to establish new services, better serve their clients around the world, and even become a center for AI development. The Queen City of the South - Cebu, is never left behind, leading Artificial Intelligence’s (AI) rapid, and efficient performance in the realm of business.
Tech Week PH 2025 served as a hub for learning, networking, and discovering cutting-edge AI solutions that can transform businesses. PLDT Enterprise remains committed to providing the technology and expertise needed to help you adapt, innovate, and thrive in the digital era. (SPONSORED CONTENT)