THE Filipinos’ listening habit is becoming borderless, especially Filipinos who identify as “Gen Z.” They listen to songs from the U.S.A., U.K., South Korea, but also pay homage to rising local artists nationwide.
Joem, an 18-year-old from Davao City is one of these rising artists. He is a singer-songwriter who plays multiple instruments and first made waves when he won his first ever music competition, Globe Virtual Hangouts GoJAM Onstage Talent search in 2022.
After earning the approval of music executives and producers, he received a record contract with Kroma Entertainment, Inc. and released his first track, “Gustong Gusto Kita.” His soothing voice is enough to convince anyone that they’re very beautiful (“napakaganda mo,” the lyric goes). It’s a great song to play on a laidback afternoon.
Joem’s newest song, “Pangako,” was created in collaboration with Brian Lotho, one of the judges from the competition Joem won in 2022. Lotho believes in the power possessed by young musicians and fully supports them in their music career: “A lot of producers are already working with talents from different parts of the Philippines, but I have hope this pushes it even further [...] There’s so much talent here and most of them just need guidance,” he said.
“Pangako” takes on an upbeat tempo but with a melancholic undertone as Joem sings of a broken promise and a love lost. He’s holding on to hope, even if it’s just wishful thinking. The song is set to be the next anthem of every sawi, in the Philippines.
Kroma Entertainment, a Filipino tradigital entertainment company made this song possible. Joem’s “Pangako” is its first venture into domestic music distribution under the business unit, Kroma Music, headed by Denise Seva.
“This collaboration from a young talent in the South and a highly regarded music producer in the center stage of the industry proves that OPM is gearing up to a new heights. No matter what an artist’s area code is, music can be made and can be heard—across the country, across the globe,” said Denise.
Support Filipino music and listen to Joem’s “Pangako” now available worldwide: joem.lnk.to/pangako.
Follow Joem through the following platforms:
Facebook: facebook.com/joem.officialmusic
Instagram: instagram.com/joem.officialmusic
Twitter: twitter.com/joem_official
TikTok: tiktok.com/@joem.officialmusic
Spotify: spoti.fi/3NWYazn
Apple Music: apple.co/3NKFQcy
YouTube: t.ly/RYC7
Follow Kroma Entertainment through the following platforms:
Facebook: facebook.com/kromaent
Instagram: instagram.com/kromaent
Twitter: twitter.com/kromaent
TikTok: tiktok.com/@kromaent
YouTube: youtube.com/c/kromaent
LinkedIn: linkedin.com/company/kromaent
Website: kroma.ph
(SPONSORED CONTENT)