Financial access for frontliners gets a boost via Cebuana-PSSLAI tie-up

Financial access for frontliners gets a boost via Cebuana-PSSLAI tie-up
PARTNERSHIP. From left, Cebuana Lhuillier first vice-president and Money Transfer group head Erlinda Sumanga; senior executive vice president Philippe Andre Lhuillier; president and chief executive officer Jean Henri Lhuillier; Public Safety Savings and Loan Association Inc. president PMGen Ernesto Belen (Ret) F.I.C.D; executive vice president Gerald Castillo, G.I.C.D.; and vice president Treasury Group and head of Finance Services Department Robert Santos.Contributed photo
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CEBUANA Lhuillier and the Public Safety Savings and Loan Association Inc. (PSSLAI) have joined forces to expand financial access for over 300,000 members of the country’s public safety sector, particularly in underserved and remote areas.

The alliance leverages Cebuana Lhuillier’s nationwide network of 3,500 branches to deliver essential financial services—such as loan disbursements and collection facilities—to uniformed personnel from the Philippine National Police, Bureau of Fire Protection, National Police Commission and the Philippine Public Safety College.

The move is aimed at improving financial inclusion and convenience for public safety workers, allowing them to access secure and reliable financial solutions regardless of their location.

Lucas Managuelod, chairman and chief executive officer of PSSLAI, the fastest-growing savings and loan association in the country, said the partnership marks a milestone in its mission to uplift the financial well-being of its members.

Meanwhile, Philippe Andre Lhuillier, senior executive vice president of Cebuana Lhuillier said the collaboration underscores its broader push to modernize microfinancial services and reach last-mile communities.

Executives from both institutions highlighted the long-term benefits of the collaboration, citing improved service delivery and enhanced financial security for those serving on the front lines of public safety. (KOC)

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