FORD Philippines is gearing up to introduce its Electrified Vehicle (EV) lineup to the local market before the end of 2025, a move that aligns with the company’s global sustainable mobility strategy and its expanding presence in high-growth regions like Cebu.
The announcement was made by Pedro Simoes, president and managing director of Ford Philippines, during the inauguration of Ford Mandaue, the brand’s newest and largest service facility in the Visayas region, on June 5, 2025.
“We’re proud to confirm that the electrified Ford vehicle lineup will be available in the Philippines before the end of 2025,” Simoes said in an interview. “In other markets, Ford EVs are already on the road. Filipino customers have been asking for it—and now is the right time to bring them in and optimize the opportunity.”
Ford’s “Electrified Vehicle” line encompasses hybrid and fully electric models under its Ford Model e business division. While specific models and pricing were not disclosed, Simoes said Ford is closely monitoring market conditions, including potential tariff adjustments, to ensure a competitive market entry.
Ford Mandaue
Meanwhile, the new Ford Mandaue facility, developed in partnership with Fairlane Automotive Ventures Inc., the operator of Ford dealerships in the Visayas, is set to significantly boost the brand’s aftersales support in the region.
Located on North Road in Barangay Jagobiao, Mandaue, the facility represents a substantial investment in the growing Cebu market, reflecting the increasing demand for Ford vehicles and services across Cebu and the wider Visayas island.
Spanning a service floor area of 12,000 square meters, Ford Mandaue is now the largest Ford service facility in the Visayas. It boasts over 20 service bays and more than 30 dedicated body and paint bays, significantly expanding Ford’s capability to provide comprehensive vehicle maintenance and repair services to its expanding customer base in northern Cebu. The facility also includes a three-vehicle display area to support sales and marketing activities.
Vehicle sales
According to reports, Philippine vehicle sales fell 10 percent year-on-year in April, marking the steepest decline in over three years, as passenger car demand weakened sharply.
The Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and Truck Manufacturers Association reported total sales at 33,580 units in April, down from 37,314 a year earlier. Month-on-month, sales dropped 16.7 percent from March.
Passenger car sales plunged 35.5 percent to 6,498 units, while commercial vehicle sales dipped 0.6 percent to 27,082.
Campi president Rommel Gutierrez cited seasonal factors, economic conditions and shifting consumer behavior for the slowdown. / KOC