GLOBE Telecom is looking to reopen more physical stores across the country — including in Cebu — to serve customers who prefer face-to-face interactions, even as it maintains its “digital-first” strategy to drive growth and operational efficiency.
Company executives, on Wednesday, Aug. 6, 2025, said the telco is currently assessing customer needs and geographic demand as part of an ongoing review to determine the optimal number and location of new retail sites.
“Micro stores”
“We will continue to take a look at where our customers and our subscriber base actually need us for face-to-face interaction,” said Carl Cruz, Globe’s president and chief executive officer. “Whether they are online or offline, we will be there for them.”
While Globe did not disclose specific numbers for Cebu, the company confirmed that three new “micro stores” have already opened in Vigan, Bohol and Boracay, with at least three more set to open by the end of 2025. Additional store openings will depend on the results of Globe’s market assessment and customer feedback, executives said.
Darius Jose Delgado, Globe’s head of consumer mobile business, emphasized that while the company is firmly committed to its digital-first strategy, offline channels continue to play a critical role.
“We are starting to reopen stores because we recognize that not all customers are fully digital yet. There is still demand for in-person engagement, especially in areas where digital adoption is nascent,” Delgado said.
Revenue growth
He added that mobile remains Globe’s largest channel, with digital platforms like GCash and Globe Online Shop showing strong traction. Broadband, particularly Globe Fiber, is also performing well as a digital-first product.
Despite inflationary pressures and cautious consumer spending, Globe reported sequential revenue growth in the second quarter, marking a turnaround after two consecutive quarters of decline. This recovery, the company said, was driven by increased mobile data usage and strong performance in broadband.
Looking ahead, Globe is optimistic about continued growth in the second half of the year, anchored on personalized offers, targeted pricing strategies and a consistent focus on customer experience.
“As we celebrate 50 years of being listed in the Philippine Stock Exchange, our North Star remains unchanged: customer centricity,” Cruz said. “We want to elevate customer experience across all touchpoints, digital or physical, as we lead Filipinos into a fully digital lifestyle.” / KOC