GLOBE has launched the #GoGIVEYourHeart Challenge, its first TikTok for Good campaign in the Philippines, aiming to convert social media engagement into tangible real-world impact through digital generosity.
The campaign highlights GoGIVE, Globe Prepaid’s digital advocacy feature within the GlobeOne app, where customers can opt-in to earn “hearts” simply by using their data.
To encourage participation, Globe developed a branded TikTok filter that allows users to create videos showcasing hand hearts as a digital act of giving. Each post utilizing this custom effect and the #GoGIVEYourHeart hashtag serves as a prompt for users to earn and donate hearts to their chosen communities via the GoGIVE platform.
“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business head.
Vanessa Brown, director of Business Development for Apac at TikTok, added, “TikTok for Good harnesses the power of creativity, discovery, community and authentic expression to inspire communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”
Beneficiaries of the campaign include the Philippine Eagle Foundation, Project Pearls, Philippine Animal Welfare Society, Philippine General Hospital Foundation and World Vision, supporting causes ranging from wildlife conservation and livelihood empowerment to animal welfare, public healthcare and digital education access.
Globe has pledged support to these nongovernment organizations once their respective target number of hearts is reached.
“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe chief Sustainability and Corporate Communications officer.
TikTok for Good is TikTok’s global social impact content program, designed to connect and inspire its global community to drive positive change. / KOC