GLOBE Telecom has launched Globe of Good, a sustainability masterbrand unifying its environmental and social programs under a single platform.
The initiative consolidates efforts in digital inclusion, climate-conscious operations, and community upliftment, aiming to make sustainability more accessible to the public.
“This initiative is our commitment to embed sustainability in everything we do, in the way we operate, serve, and lead. We want to make sustainability more relatable and easier for every Filipino to take part in,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications officer.
As part of the launch, Globe spotlighted two programs aligned with the initiative: GoGIVE, a digital donation platform on the GlobeOne app, and Gastronome Giving Series, a fundraising partnership with the Fine Dining Club Philippines supporting Globe’s Hapag Movement.
“Gastronome Giving allows us to connect fine dining with purposeful action,” said Mark Pasaylo, head of Globe Platinum. Participating restaurants include Roots (Siargao), Anzani (Cebu) and Goxo (Makati), with bookings available via Globe’s THEA digital assistant.
GoGIVE enables users to convert mobile data usage into donations to non-government organizations. “Through GoGIVE, we are transforming data into a force for good,” said Givielle Florida, head of Globe Prepaid.
Research firm Standard Insights recently recognized Globe as the Most Sustainable and Most Active Mobile Network for the Environment in the Philippines.
“Globe has steadily built a track record of care-driven business practices,” said Eric Tanbauco, head of Consumer Mobile Business. / KOC