The south of Cebu gained a major culinary and economic boost today, July 28, 2026, as King Pata officially unveiled its 4th branch at the Corner of Abuno, Tunghaan, Minglanilla (beside the SAV Commercial Building)! An excited crowd of local foodies and supporters gathered outside the venue to welcome the grand opening.
Partner content creators and personalities Raymark Ong, Shael, Al Moralde, and Bite King joined forces for the launch, celebrating the brand's rapid commercial growth.
In an interview during the event, Joseph Sabello and Moralde shared that while they are proud to offer their signature P899 "King Size" Pata, their current business strategy prioritizes community impact and scaling over short-term profits. "We don't expect profit right away; our main goal is to provide more jobs to Cebuanos," Sabello shared during the interview.
To support their high-volume delivery operations—which currently outpace walk-in orders—King Pata has built a streamlined digital system utilizing dedicated VAs for fast inquiry responses and in-house drivers for direct page orders to guarantee express delivery and superior taste.
Using consumer data to strategically guide their expansion, King Pata’s launch in Minglanilla marks just the beginning of a bigger footprint, with future branches already set for Tisa, Mandaue, and Liloan!
Head over to King Pata Minglanilla today and grab your P899 King Size feast! (SPONSORED CONTENT)