As photography embraces a nostalgic, analog-inspired comeback, Fujifilm remains the ultimate go-to for anyone wanting to up their vintage photography game. This time, Fujifilm brought the vintage vibes to life through FUJIKINA Cebu— a content creation tour that spotlighted the beauty of the Queen City of the South through the eyes (and lenses) of creative digital storytellers.
As the love for nostalgic visuals continues to grow, Fujifilm now introduces its most exciting release yet: the X half. A digital half-frame camera inspired by vintage film models, the X half brings a new perspective to everyday storytelling—one that’s compact, creative, and effortlessly cool.
The X half isn’t just for photographers; it’s for everyone who wants to document life as they live it— from young creatives finding their voice through visuals, to film lovers who miss the unmatched charm of winding levers and waiting for prints. More than a camera, it’s a piece that brings us back to a time when vibes mattered more than curation–– a true memory keepsake.
At the heart of this movement is the Fujifilm community—seasoned pros and curious first-timers alike—who bring experiences like Fujikina to life. They share stories, swap tips, and show up with a deep passion for visuals, nostalgia, and creative freedom. It’s more than a user base; it’s a culture of connection, fueled by people who see the beauty in capturing the moment just as it is.
Cebu, framed through Fujifilm
To celebrate the launch, Fujifilm hosted FUJIKINA Cebu—following its inaugural run in Manila back in 2024. Bringing together visual storytellers and digital creators, an immersive tour around Cebu City and Mactan Island served as the perfect setting. From capturing the buzz of Cebu’s top tourist spots to soaking in island life through photo challenges, food crawls, and boat rides, the adventure was all about chasing the vibe— and proving just how versatile Fujifilm’s gear can be.
Each moment became an opportunity to see the world through a different lens. Creators explored vertical storytelling with the X half’s signature format, tested Fujifilm’s film simulations, and snapped away using its new 2-in-1 mode—combining photo + video, photo + photo, or video + video in one frame, offering a whole new way to capture and frame memories.
Modern Moments, Vintage Vibes
At FUJIKINA Cebu, Fujifilm proved that in a world of endless content, it’s the authentic stories that truly stand out. With the launch of the X half, Fujifilm invites a new wave of storytellers to shoot differently, see more creatively, and celebrate the everyday in a way that’s beautifully imperfect.
In true Fujifilm fashion, the experience wasn’t just about the gear— it was about the community it builds. And whether it was a golden hour snap from a Mactan boat ride, a candid street portrait in the heart of Cebu City, or a composed 2-in-1 photo, each frame captured at FUJIKINA Cebu was a reminder that good stories don’t need filters— they just need feeling.
Ready to tell yours? The X half is now available for P44,990 in Black, Silver, and Charcoal Silver at select Fujifilm retailers nationwide. For more information, check out its Instagram (@fujifilmphilippines), Tiktok (@fujifilmph) and Facebook pages. (SPONSORED CONTENT)