RURU Madrid is an award-winning actor, entrepreneur and breadwinner — embodying the qualities that CIMB Bank Philippines’ target market aspires to.
CIMB Bank Philippines, hailed by The Asian Banker as the Best Digital Bank in the country, has recently announced that it has chosen primetime action hero, model and entrepreneur Madrid as its newest brand ambassador.
Madrid is the star of the successfully concluded series in GMA 7’s “Lolong: Pangil ng Maynila” and he was awarded Best Supporting Actor at the 50 th Metro Manila Film Festival for the role he played in the movie “Green Bones.” He is a young entrepreneur (he is co-founder of the company Transcend Studios), an established fashion model and one who delves in mixed martial arts, marksmanship and meditation on his days off.
Still at the dawn of his budding entertainment career, Madrid has already earned the trust of the who’s who of show business, and more importantly, he has earned the trust of countless fans through his personal story of hard work and success. He has become a true role model for his generation: responsible, righteous and purposeful; and he truly is befitting of the brand ambassador role that CIMB has bestowed upon him.
“CIMB Bank stood out to me because it’s not just about promoting a brand, it’s about a purpose,” said Madrid in an interview at the sidelines of his launch event. “They’re focused on helping everyday Filipinos build a better future so they can live their purpose. That mission really spoke to me… and I want to be part of that positive change. As someone who has also experienced challenges growing up, I know how much it means when someone lends a helping hand. And CIMB is like that, helping ordinary Filipinos gain access to a bank so they can start saving towards a fruitful life.”
For CIMB, it was an easy decision to get Ruru to represent the bank.
“Ruru embodies everything that CIMB stands for: authenticity, purpose, and a deep understanding of the everyday Filipino’s journey,” said D’Artagnan Aguilar, chief marketing officer of CIMB Bank PH. “He’s not just a celebrity; he’s a self-made individual whose story reflects grit, integrity and a commitment to improvement. That’s why choosing Ruru as our brand ambassador was not just a smart decision. It was the right one. He connects with our mission in a way that’s real, relatable and inspiring.” / PR