IN A move deemed to promote Cebu’s cultural preservation and economic identity, the author behind the recently approved ordinance requiring Bisaya songs to be played in public spaces said this is also a means to popularize the Cebuano language through music.
In a phone interview on Friday, June 27, 2025, the ordinance’s principal author, Cebu City Councilor Joel Garganera, explained that songs written in Bisaya or Cebuano would qualify under the ordinance.
He added that Bisaya music is defined based on the lyrics, rather than the ethnicity or origin of the composer.
“To be classified as Bisaya song, the lyrics must be in the Bisaya language, or at least predominantly so if mixed with other languages. Therefore, the defining criterion is the use of the Bisaya language in the lyrics, not the ethnicity or origin of the songwriter.’’ Garganera said.
Aside from cultural preservation, the ordinance also seeks to deliver economic benefits to local artists and creatives.
Regularly playing Bisaya songs in restaurants, malls and other establishments can potentially transform these venues into platforms for homegrown artists.
“The ordinance provides significant benefits to Cebuano creatives. First, it opens opportunities for livelihood through royalties generated from the public performance and broadcast of their songs.” Garganera explained.
According to Garganera, the promotion of Bisaya music is expected to drive the local music economy to fuel events, performances and tourism-related activities.
“The ordinance can spur local events and festivals that center around Bisaya music, increasing community engagement and economic activity. This benefits not only those in the music industry but also other sectors like tourism, food services and retail,” he added.
Meanwhile, customers at a popular cafe in Cebu City shared their perspectives on how the use of Bisaya songs in establishments impact their experience.
One patron said as a Cebuano, the music fosters cultural pride.
“I like the experience, especially since I’m a Bisaya, I can very well relate,” said another.
Ordinance 2780 was approved on its third and final reading during the City Council’s session last Wednesday, June 25.
Under the ordinance, 30 percent of music played daily in various public establishments throughout Cebu City, such as malls, restaurants, hotels, public markets and transport terminals, must be Bisaya to avail themselves of government incentives. / Jairus Antonio Zoilo Amora, HNU intern