Most people think success in business is all about money. Of course, money matters. It gives you comfort, options and peace of mind. But looking back on my entrepreneurial journey, I’ve learned that the true rewards go far beyond the financial.
You gain purpose.
When we started our family business in 1996, we just wanted to survive. But as it grew, so did our “why.” I remember buying Thirsty Juices and Shakes from the previous owner with a simple idea: serve fresh, healthy drinks at affordable prices. Today, it’s not just about selling juices—it’s about promoting wellness and creating jobs across many islands. This column and my speaking engagements, too, have become part of my purpose—sharing the lessons I’ve learned in business and in life.
You gain freedom.
In the early years, I was working long hours. But if you build the business right, it eventually starts working for you. That’s when you gain the freedom to choose how you spend your time—with family, with friends, on your health, your passions, or mentoring the next generation. That kind of freedom is priceless.
You gain personal growth.
Running a business is the best personal development program there is. Every setback tests your grit. Every decision sharpens your judgment. Every failure humbles you. Over time, you grow in confidence, resilience and wisdom—not just as an entrepreneur, but as a person.
You gain meaningful relationships.
Some of my closest friendships began in business. Customers became partners, staff became family. Business is about people. And when you treat people right, the rewards go far beyond the bottom line.
You gain a legacy.
The most fulfilling reward is knowing you’ve made a difference. Not just through the brands you built, but through the lives you touched. That’s the legacy I hope to leave—one of impact, integrity and inspiration.
So yes, business can give you financial success. But what it really gives you—if you do it right—is a deeper purpose, real freedom, lifelong growth, meaningful relationships, and a legacy worth leaving.
And that, for me, is the real reward.