The iconic yellow house that has long captured the imagination of Filipino reality TV fans celebrated a groundbreaking moment on March 9, 2025 when Kapuso stars first stepped inside Kuya’s house. This historic collaboration between ABS-CBN and GMA Network not only upended the traditional Pinoy Big Brother (PBB) formula but also signaled a new era in Philippine entertainment — one defined by unprecedented cooperation and boundary-breaking ventures.
The “Pinoy Big Brother Celebrity Edition Collab” was initially announced in late January 2025, with the deal being sealed within Kuya’s storied home alongside top executives from both networks. Yesterday’s premiere transformed the show into a must-watch event, uniting fans from both sides of the spectrum.
With the season already igniting buzz, here’s a look back at the key highlights:
Two groups, one roof
For the very first time, audiences witnessed Star Magic and Sparkle artists sharing the same space, competing side by side in high-stakes challenges. During a media conference on March 1, PBB head director Lauren Dyogi emphasized that every housemate was chosen exclusively from these two management groups. “That was a decision point — the housemates have to be signed up with Sparkle or Star Magic,” he explained.
Fresh take
No PBB season would be complete without its signature theme. This time, Kapamilya talent Darren Espanto and Kapuso star Julie Anne San Jose reimagined the beloved “Sikat ang Pinoy.” “This song was released 19 years ago, and now a whole new generation gets to hear it,” Darren noted, adding a blend of nostalgia and contemporary flair to the season’s vibe.
New hosts
Veteran hosts Bianca Gonzalez, Robi Domingo, Melai Cantiveros-Francisco, Alexa Ilacad, Enchong Dee and Kim Chiu will continue to bring the PBB magic to life. This season, however, welcomed Kapuso stars Gabbi Garcia and Mavy Legaspi as fresh additions to the lineup. While Bianca admitted she was “50 percent excited, 50 percent nervous,” she also expressed enthusiasm about learning from her new co-hosts, who once even auditioned for PBB.
Celebrating a milestone
This season isn’t solely about its biggest collaboration yet — it also marks the 20th anniversary of PBB. Over the years, the show has launched many of the country’s biggest stars, and this milestone season is already shaping up to be one of its most memorable chapters.
For those catching up, the “Pinoy Big Brother Celebrity Collab Edition” premiered on March 9, airing at 10 p.m. on weeknights and 6:15 p.m. on weekends. Episodes are also available for streaming on Pinoy Big Brother’s YouTube page, Kapamilya Online Live and iWantTFC.
As the biggest PBB crossover in history unfolds, yesterday’s debut promises a season filled with surprises, drama and an unforgettable reality TV experience. Stay tuned for more as this historic chapter continues to captivate audiences nationwide.