
The recently concluded Bite Sites event at AyalaMalls Central Bloc proved yet again why chicken and beer hold a special place in culinary culture. Running from May 29 to June 2, 2024, the event showcased a fusion that has long been celebrated by food enthusiasts around the world: chicken and beer.
Held at the mall’s third-level Activity Center, this year’s Bite Sites featured 10 diverse brands, each offering their unique takes on the beloved pairing.
Bite Sites has become an annual tradition, highlighting Cebuano food brands and their offerings.
This year’s theme of chicken and beer drew attention to a combination that is more than just a casual dining option. Chicken and beer are a pairing that cuts across various cuisines and cultural boundaries. The texture and flavor contrasts — the savory crunch of chicken and the light, effervescent qualities of beer — create a balanced taste experience. It’s a culinary tradition seen in many parts of the world, from American sports bars to Korean pubs, each with their own unique spin.
The event wasn’t just about food, either. Dining spots were set up in a lively environment filled with games and music, providing a space for mallgoers to enjoy their meals and relax.
While Bite Sites 2024 has come to an end, the memories and tastes linger on, reminding us of the perfect harmony that chicken and beer bring to the table.