LISTED firm Robinsons Land Corp. (RLC) has laid out a bold strategic roadmap—Vision 5-25-50—as it aims to reach P25 billion in net income by its 50th anniversary in 2030, anchored on five key strategic moves for long-term, sustainable growth.
According to RLC president and chief executive officer Mybelle V. Aragon-GoBio, Vision 5-25-50 is part of RLC’s transformation plan, aimed to accelerate growth, improve offerings and strengthen its investment base. The strategy focuses on expanding recurring revenue and increasing shareholder value through careful and focused growth.
To deliver Vision 5-25-50, RLC is aggressively ramping up its investment assets, aiming to boost mall gross leasable area and office space by 50 percent, increase hotel room keys by 25 percent, and double its logistics capacity by 2030. The expansion targets high-growth areas nationwide to secure long-term income streams.
The company will also continue to leverage its real estate investment trust (REIT) platform, RL Commercial REIT Inc., by infusing properties and conducting strategic share sales. Proceeds are recycled into new developments, ensuring value creation and portfolio replenishment.
Aragon-GoBio said the company will also elevate its offering through premiumization. The company will reposition its key assets to command higher market value. It will also upgrade product lines and enhance the customer experience to strengthen brand equity and capture premium pricing.
Moreover, the listed firm will actively pursue joint ventures, co-investments and strategic alliances to expand market reach and accelerate project execution. New initiatives, including integrated sports and entertainment facilities, sustainability-driven service and ecosystem synergy offerings that aim to boost customer engagement and long-term loyalty will also be pursued.
Q1 performance
RLC ended the first quarter with revenues of P11.03 billion, matching prior-year levels despite a high comparative base. Net income attributable to the parent company rose four percent year-on-year (excluding one-off gains in 2024) to P3.48 billion.
Recurring income, primarily from the investment portfolio, remained the core driver with revenues climbing eight percent to P8.52 billion, led by malls, offices, hotels and logistics. Development revenues totaled P2.51 billion, largely from residential and joint venture (JV) projects.
“We began the year with strength and momentum, anchored by our solid and growing recurring income backbone. This resilience allows RLC to thrive amid an ever-evolving economic landscape. We are seeing the rewards of our diversified investment strategy, operational excellence and unwavering commitment to increasing shareholder return,” said Aragon-GoBio.
Robinsons Malls posted an eight percent growth in rental revenues to P3.43 billion, with total revenues reaching P4.72 billion. Office leasing revenues rose six percent to P2.02 billion, supported by sustained demand across its 32-building portfolio totaling 793,000 square meters.
Hotels, on the other hand, delivered 12 percent revenue growth to P1.51 billion, buoyed by both local and international brands. Robinsons Hotels and Resorts currently has a footprint of 26 properties and over 4,000 room keys.
The logistics and industrial business, on the other hand, posted the highest growth with revenues up 40 percent to P268 million. The firm’s destination estates booked P223 million in development revenues through deferred land sales to joint ventures.
RLC Residences posted P846 million in net sales from organic projects and P47 million from joint ventures. Recognized revenues totaled P1.95 billion, excluding P336 million from equity shares in JVs. / KOC