When the Best of Cebu list first rolled out in the pages of SunStar Cebu through its SunStar Weekend magazine, it felt like a gentle tap on the shoulder — a nudge encouraging Cebuanos to take a second look at the gems hiding in plain sight.
More than a decade later, that gentle tap has evolved into a whole ecosystem. Today, Best of Cebu has found a new home within SunStar Cebu’s Lifestyle section. What began as a humble annual feature has grown into a highly anticipated campaign, with its blue-and-gold badge now instantly recognizable on storefronts, in kitchens and across Cebu’s digital landscape.
Best of Cebu has become both a badge of honor and a beacon, guiding curious Cebuanos and tourists alike to what’s truly worth their time (and budget).
Now, Best of Cebu takes another step forward — into everyone’s “For You” feed. SunStar Cebu’s Best of Cebu is officially on TikTok, offering micro videos designed to make a macro impact.
The move is as inevitable as it is exciting. In an era when attention spans have shrunk to just 10 seconds, TikTok has emerged as the platform where people discover their next craving, destination or obsession. Whether it’s a new burger joint or a decades-old legacy business, these short videos provide an up-close — and often behind-the-scenes — glimpse into what makes these local establishments award-worthy.
These videos also celebrate the spirit of Cebu. They aren’t just about viral angles and trending audios. They spotlight the individuals who rise before dawn to pour their hearts and souls into their craft or passion. Each video invites viewers to support the stories and the hard work behind every business that has earned a place on the Best of Cebu list.
Whether someone is a longtime fan of the campaign or just now discovering the names behind the city’s best lechon, best shawarma or best barbershop, there’s a whole new way to engage.
Because in Cebu, the best is always just around the corner — and now, on everyone’s screens.
See. Taste. Experience. Best of Cebu is now on TikTok: tiktok.com/@sunstarbestofcebu.