TANDUAY retained its title as the world’s top-selling rum brand for the eighth consecutive year, selling 23.8 million case liters in 2024, according to The Millionaires’ Club report by Drinks International.
It outpaced global rivals Bacardi and Captain Morgan, which posted 19.7 million and 11.5 million case liters, respectively.
Despite industry challenges, Tanduay recorded a 1.7 percent sales increase and ranked as the second fastest-growing rum globally.
It was also the sixth best-selling spirits brand overall. The company continues to expand in over 25 international markets. / KOC