Toral: Creating diverse income in the digital age

Digital Rebel
Jannette Toral.
Jannette Toral.File

Fitz Gerard Villafuerte, a respected figure in the Philippine finance and entrepreneurship arena, epitomizes the dynamic spirit of modern wealth management. His journey reflects a versatile approach to income diversification, particularly relevant in today’s ever-evolving digital landscape.

“I use my expertise in the financial industry to diversify my income as a content creator who earns from advertisements, affiliate marketing and brand sponsorships,” he explains.

This strategic approach exemplifies how professional skills can be leveraged across various platforms, expanding earning potential beyond conventional boundaries.

The drive to diversify income sources came from a pragmatic realization. Villafuerte shares, “When I left the corporate world... I realized that relying on just one or two revenue streams is risky.” This insight spurred him to develop additional revenue channels, ensuring more consistent cash flow and financial security.

Adapting to shifting trends

In the fast-changing digital realm, he emphasizes the importance of adapting to shifting trends. “My highest revenue streams 10 years ago are no longer my top sources of income today,” he remarks, underscoring the need for flexibility and responsiveness to market changes.

Diversification is key to financial resilience.

“A person with more revenue streams will have better financial stability than someone with just a few,” Villafuerte asserts, highlighting the protective buffer that multiple income sources provide against market fluctuations.

He notes the difficulties in finding resources for learning and setting competitive prices in areas with limited industry standards.

Community engagement

Villafuerte advocates for community engagement and customer feedback as effective strategies to overcome these hurdles. He underscores the importance of staying informed and adaptable. “Curiosity and being open to experimenting, innovating and pivoting, if needed, will be valuable in sustaining your income in the years to come,” he advises, laying out a roadmap for sustained income growth in the digital influencer space.

Interestingly, he believes aligning diversification efforts with one’s skills and audience is not crucial but acknowledges it can expedite the process.

“It does make it faster to start and scale if you already have the expertise and reach,” Villafuerte concedes. His advice for successful income diversification is grounded in market needs. “Always start with your target market and determine the pain point/s you want to solve,” he advises, emphasizing the importance of testing and scaling solutions based on market response.

Effective management of diverse income sources is about prioritization and efficiency.

“Build them one at a time... make it your focus until you can streamline, automate, or delegate it, then move on to the next,” he recommends.

Measures of success

Villafuerte measures success by income per hour of work and consistency of returns. He emphasizes the goal of developing reliable sources of passive income and advises influencers to focus on metrics like follower growth rate, content engagement rate, and marketing conversion rate.

He anticipates growth in premium memberships among online content creators, citing an increased willingness among audiences to pay for exclusive content and benefits.

Villafuerte’s journey and insights paint a vivid picture of the evolving landscape of income generation in the digital era.

His multifaceted approach to income diversification serves as both an inspiration and a practical guide for digital influencers and entrepreneurs navigating the complexities of today’s digital economy.


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