‘Ukay Ta Bai,’ Cebu’s first thrift community culture garners resounding success, propels thrift culture forward

An endless array of curated hoodies and jackets from different brands such as Levi’s, Carhartt, Nike, Adidas and so much more, were sold at an extremely affordable price.
An endless array of curated hoodies and jackets from different brands such as Levi’s, Carhartt, Nike, Adidas and so much more, were sold at an extremely affordable price. ADRIAN SUICO LEE

Flea markets have increasingly grown into a cultural global phenomenon. With the demand for vintage goods and the rise of certain styles that carry a nostalgic ring (e.g. ‘80s retro aesthetic, mob wife aesthetic, ‘50s aesthetic etc.), flea markets or thrift stores are the place to satisfy every vintage junkie’s needs.

For only P650 a pair, the “Ukay Ta Bai!” flea market had some of the best deals for those in search of affordable yet authentic sneakers.
For only P650 a pair, the “Ukay Ta Bai!” flea market had some of the best deals for those in search of affordable yet authentic sneakers. ADRIAN SUICO LEE
“Ukay Ta Bai!” is projected to hold more events in the upcoming months, expanding its platforms to merchants and aspiring sellers of vintage goods and more.
“Ukay Ta Bai!” is projected to hold more events in the upcoming months, expanding its platforms to merchants and aspiring sellers of vintage goods and more. ADRIAN SUICO LEE

“Ukay Ta Bai,” Cebu’s first-ever thrift community flea market made waves, consisting of some of the most stylish and well-dressed individuals. The mezzanine level of Unity Coffee & Vinyl was packed with such visitors from February 24 to 25, 2024.

Throngs of people came to the “Ukay Ta Bai!” event on February 24, 2024, at the Unity Coffee & Vinyl Cafe.
Throngs of people came to the “Ukay Ta Bai!” event on February 24, 2024, at the Unity Coffee & Vinyl Cafe.ADRIAN SUICO LEE

Committing to these styles, and the subculture that they’re categorized under, altogether entails an encompassing process of acquiring their respective aesthetics—the act of thrifting. The “Ukay Ta Bai!” event shared a glimpse of the possibilities of what the local thrifting community in Cebu offers and of the variety of curators in the province that cater to a certain niche in fashion and style.

The throngs of people that attended the two-day event from, February 24 to 25, 2024, were able to get a hand of some of the most coveted items in the market ranging from designer items to streetwear apparel.

Gerard Cosicol, co-founder of “Ukay Ta Bai,” was elated with how the Cebuano community has come to embrace the concept of thrifting. He shared that this event will hopefully become an avenue and platform for merchants and aspiring vintage sellers in Cebu.

He added: “We didn’t expect this many people to come here. I’m overwhelmed but overjoyed by the support.”

Alongside curated vintage items, the event also featured the classic “ukay-ukay” bargain in which there are incredibly cheap deals, as low as P35, for clothes and accessories. Amplifying the ring of nostalgia, the event also sold second-hand digital cameras, art works from featured artists, and arcade games to bring in the good vibes.

Cosicol’s hopes in holding more events such as these in the future are bright as the resounding success of “Ukay Ta Bai!” shows that Cebuanos are more than ready and eager to take part in the local thrifting community.

“We do hope to hold more events like this, probably two times a month if we can do it,” Cosicol shared.

Cebu’s ever-broadening landscape in arts and the culture has grown significantly. Its shift towards becoming a more inclusive community that caters to the different kinds of interests and talents of its people, has propelled the future of Cebu’s cultural diversity.

With the rise and growth of the thrifting culture in the local scene, thrifters are not only given the accessibility of vintage items but setting fertile ground to induce its own culture and make it something that is uniquely Cebuano. S

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