FRESH off its 6.6 midyear mega sale, leading e-commerce platform Lazada Philippines is reaffirming its commitment to long-term, sustainable growth with a mix of education, innovation, and AI-powered tools for sellers.
By providing smarter technologies and learning opportunities, Lazada aims to help shape a more inclusive and future-ready online shopping ecosystem for Filipino brands and sellers.
AI adoption is playing a central role in how sellers grow on the platform. For many brands on LazMall, artificial intelligence is transforming how they manage inventory, forecast demand, and connect with customers.
“We use AI to predict sales by analyzing the past five years of data,” said Sultan Joson of Cloud Logic. “It helps us align our manual forecasts and prepare more accurately. That kind of insight is incredibly valuable as the platform grows more competitive.”
AI tools help level the playing field for smaller businesses. Tasks that were once time-consuming or costly — such as writing product captions or enhancing images — can now be done faster and more efficiently.
“Our investments in AI are designed to empower all sellers, whether they come from established brands or are first-time entrepreneurs,” said Pauline Castro, user product operations head at Lazada Philippines. “Integrating AI into core parts of the platform helps them make informed decisions and boost efficiency, and ultimately enriches experiences for both sellers and customers.”
Lazada University, the platform’s educational arm, offers training modules and resources that complement these tools. Sellers can upskill continuously and stay informed about market trends, content strategies, and new platform features.
Adding a global dimension to its empowerment strategy, Lazada Philippines selected 11 top-performing sellers based on key criteria and brought them to the Alibaba Campus in Hangzhou, China, for the Lazada-Alibaba E-commerce Executive Education Program. They joined other delegates from Singapore, Malaysia, Thailand, Indonesia, and Vietnam. In collaboration with the Alibaba Global Initiative and the Electronic World Trade Platform, participants engaged in immersive learning sessions with Alibaba experts on digital marketing, AI practices, and cross-border brand building. Site visits to innovation hubs such as the Alibaba Museum, DeepRobotics, Shenhao Technology, and the Future Park Exhibition Hall gave sellers first hand exposure to technologies shaping the future of retail.
“What I saw in China was five years into the future,” said Tin Montinola of Bench Philippines. “With what Lazada is already offering here — especially in AI and data — we’re not far behind. It’s an exciting time to be part of this transformation.”
“I was really inspired by Alibaba’s vision,” said Grace Cruz, founder of the online-first perfume brand Scent Swatch. “Lazada makes it easy to start a business, but it doesn’t stop there. The AI tools and business insights help you keep growing. Every step of the way, it’s like having a coach built into the platform.”
Sellers say the AI tools are also improving customer experiences. Stronger forecasting means better inventory management and fewer fulfillment delays. More compelling listings and targeted marketing help shoppers find what they need faster — and build greater trust in what they’re buying.
“AI helps you know your customers better — who they are, what they need, and how to deliver it,” said Gabby Recto of marketplace store Ready for Great Business. “It’s not just about selling more. It’s about selling smarter.”
“Sellers are at the heart of our business, enabling us to deliver a superior online shopping experience,” said Carlos Barrera, CEO of Lazada Philippines. “We continue to invest in AI and education because the future of e-commerce is about more than technology — it’s about people. By integrating intelligent tools, learning resources, and real-world experiences, we’re building an ecosystem where every Filipino seller can succeed.”
As AI evolves, Lazada says it remains committed to democratizing innovation, creating new growth pathways, and empowering its community of sellers to thrive in a digital-first economy. PR