HONG KONG - Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola in the city, announced Wednesday, October 15, a significant leap forward in its commitment to helping Hong Kong reduce beverage packaging waste with a more well-designed approach: becoming the first in the metropolis to recycle locally collected plastic bottles into new ones leveraging the advanced recycling facility supported by the Coca-Cola System in Hong Kong.
Coca-Cola has become the first enterprise in Hong Kong to recycle plastic bottles into new ones leveraging its own facilities.
"Every locally produced 500ml Coca-Cola® Trademark beverage or bonaqua® water (1.5L or below) you enjoy, there's a good chance the bottle is now made from locally recycled plastic," shared Karlijn in t Veld, Vice President of Operations for Hong Kong, Taiwan, Macau, and Mongolia at The Coca-Cola Company. "This isn't just about refreshing the world; it's about making a tangible difference for a better Hong Kong, one bottle at a time."
This holistic local approach is vital for Hong Kong, which faces unique challenges in managing beverage packaging waste. It is made possible by the significant investment by Swire Coca-Cola, one of the world's largest Coca-Cola bottlers, in New Life Plastics Limited (NLP). As Hong Kong's first food-grade-ready plastic bottle recycling facility, NLP is designed to process up to 2 million plastic beverage bottles daily. However, it currently processes less than 800,000 daily, highlighting the critical need for increased collection efforts from the community.
A recent Coca-Cola Hong Kong survey* of 1,125 local consumers sheds light on the public's recycling habits and the challenges that Hong Kong faces in its recycling efforts, thus underscoring that while Hong Kongers are willing to recycle – with 67.29% saying they 'are already trying to recycle as much as possible' – they need more accessible infrastructure. PR