THE Davao City Tourism Operations Office (CTOO) reported a notable rise in accredited establishments in 2024 compared to the previous year.
Jennifer Romero, CTOO officer-in-charge, bared during the ISpeak media forum on January 23, 2025, at the CHO Building, that 2,266 primary and secondary establishments were accredited in 2024.
“The 2024 figures show a 5 percent growth compared to 2023,” Romero noted.
She highlighted specific improvements, including an increase in accredited travel and tour operators from 80 in 2023 to 92 in 2024. The number of accredited resorts also rose from 18 to 22. Additionally, more hotels are now fully operational, although
The Marco Polo Hotel remains closed.
For 2025, the CTOO aims to tighten licensing procedures, integrating accreditation with inspections.
Romero also said that after the January license renewal period, their unit will conduct inspections, alongside the Business Bureau, to identify businesses operating with permits but lacking tourism certification.
She added that some establishments with business permits had issues with their accommodations, travel agencies, and tour guides, prompting the office to monitor their compliance closely.
In 2024, the office collected approximately P4,973,199, nearly reaching its P5 million revenue target.
Romero stated that their goal for 2025 is to increase revenue by closely monitoring tourism establishments.
Tourism businesses are encouraged to apply for accreditation throughout the year.
She said that accreditation ensures establishments comply with the city’s tourism standards. CTOO coordinates with the Department of Tourism (DOT), as the CTOO cannot issue a tourism certificate without DOT accreditation. RGP