Singapore Tourism Board collaborated with Bighit Music on the production of the official music video for “Don’t Say You Love Me”, the main track of BTS Jin’s second solo album Echo.
As the only official video for the main track, this music video is set against the unique cityscape of Singapore. The video showcases the diverse charms of Singapore to global audience through a blend of music, visual storytelling, and travel destinations.
An official from Bighit Music said, “The collaboration with the Singapore Tourism Board beautifully brought together the charm of the local scenery and the message Jin hopes to share through his music. We hope that many will enjoy Jin's new album and the music video for the main track.”
Filmed across multiple iconic destinations, the music video features stunning visuals of National Gallery Singapore, the Singapore Flyer, Gardens by the Bay, and Anderson Bridge while blending in neighborhood gems like Keng Eng Kee Seafood and Goldhill Plaza, presenting Singapore as both a dynamic travel destination and meaningful backdrop to the emotional storytelling of the song.
Serene Tan, Executive Director, North Asia, Singapore Tourism Board said, “This collaboration was a unique opportunity to showcase Singapore’s culture, nature, and architecture through a charming blend with Jin’s music. We hope that people around the world will come to see and experience Singapore from a new perspective through the music video.”
Jin’s official music video “Don’t Say You Love Me” was launched globally on Hybe Labels’ YouTube channel, with cross-posting on STB’s social media platforms last May 16. PR