TRUE to its promise of bringing the Pindot PIEnalo experience closer to more KaTropPIEs around the Philippines, PIE flew to bustling Davao City right in time for its annual Kadayawan festival.
The cast of PIE’s newest game show “Mukhang Perya,” led by weekday Game Master Eric Nicolas, joined in the city’s revelry. Tagging along were PIE Jock Gello Marquez and Freshe of BB Gurlz. The irrepressible Nicki Morena came to Davao both as a PIE Jock and Eric’s co-host in the PIE segment of Kadayawan Kapamilya Karavan held at GMall Toril last Sunday, August 20, 2023.
Dabawenyo musical talent joem serenaded KaTroPIEs in attendance at the start of the show, a perfect foil to the fun and games that ensued for the rest of the hour. Freshe also treated KaTroPIEs to a dance number while Gello traded his hosting skills for singing chops, to the delight of the audience.
In true PIE fashion, the audience was treated to special versions of the platform’s beloved game shows: a Calamansi relay game a la “Sinong Manok Mo,” energizing tasks such as Mula sa Nguso vs It’s a Wrap from “Ur Da Boss,” and an old-fashioned ring toss game made more exciting by the cast behind “Mukhang Perya.” All three programs represented at the activity are part of PIE’s upcoming primetime block. More PIEsabog announcements will be made in the coming days.
PIE Jocks Nicki and Gello, together with the PIE marketing team, met the local media and burgeoning KOL community the following day. Over lunch and through a tour of radio stations, the team shared more about PIE and discussed how KatroPIEs will have even more chances of winning with PIE's upcoming programs where a more exciting, gamified experience awaits them.
“Before the team flew to Davao, we have already seen how Davaoeño KaTroPIEs, as well as those from the rest of VisMin, have demonstrated engagement and enthusiasm for our programming, our PIE Jocks, and the Pindot PIEnalo proposition. Seeing and feeling the warm reception in person added to the joy of Kadawayan. The teams that make up PIE are happy,” reports Ro Manalo, KROMA Entertainment’s Head of Marketing.
Now in its second year, PIE is a product of the partnership among innovative entertainment company KROMA, the country’s leading storyteller and content creator ABS-CBN, and the largest corporate venture builder in the Philippines, 917Ventures. PIE is a tradigital entertainment experience that is present on multiple touchpoints: TV, digital, and on ground.
Watch, engage, and win on PIE by registering on pie.com.ph. You can also view PIE on free TV by rescanning your digital box to channel 31.1, cable TV through Sky Cable channel 21, CableLink, and more, the PIE official YouTube channel, and in the GLife section of the GCash app. PR