Foundever in the Philippines is proud to announce the launch of its 3G (Go Green Goal) Campaign, a nationwide initiative designed to champion environmental awareness and empower its associates to engage in sustainable living practices. This campaign solidifies the company’s position as a Great Place To Work, recognized by the global authority on workplace culture for actively involving its associates in the environmental sustainability movement.
This campaign, which directly supports the Philippines’ Ecological Solid Waste Management Act of 2000 (Republic Act No. 9003), rallies associates of Foundever to join waste management efforts and adopt ethical, economical, and efficient sustainable practices. The initiative aligns with the company’s ongoing commitment to building a positive workplace culture, where employees are not only empowered to excel professionally but also encouraged to contribute to meaningful causes that benefit both society and the environment.
The 3G (Go Green Goal) Campaign was activated throughout January 2025, and focused on a 30-day movement that encouraged associates of Foundever to engage in weekly themes that fostered mindful living and waste reduction. Each week, they introduced new tips and practices for employees to adopt including taking steps toward a zero-waste lifestyle and enhancing daily actions for change.
“At Foundever, we believe that our workplace culture is defined by the values we share and the impact we create. The 3G campaign is a perfect example of how we encourage our associates to live up to the values we uphold as a company — values that not only make us a Great Place To Work but also fulfill our responsibilities as corporate citizens committed to preserving our planet for future generations,” said Willy Lim, VP for HR, Marketing and TA and Executive Sponsor for ESG at Foundever in the Philippines.
In support of the campaign, nearly 4,000 associates from across the Philippines came together for a Go Green Goal webinar to learn about sustainable living. The event featured a keynote session by Czar Carbonel, co-founder and CEO of Magwai, a leading sustainable personal care company. Carbonel shared invaluable insights into practical sustainable living solutions, motivating employees to make eco-conscious choices both professionally and personally.
Looking ahead, Foundever is committed to expanding its sustainability initiatives through internal activities that align with the 3G Campaign. The company plans to collaborate with like-minded organizations for CSR activities, including clean-up drives and PET bottle donation drives.
Moreover, the company seeks to establish a network of 3G stewards within the workplace to lead and promote sustainable practices throughout its operations.
As Foundever continues to grow and evolve, it remains steadfast in its dedication to supporting associates on their personal and professional journeys while contributing to a more sustainable and socially responsible world. Together, through the 3G Campaign, Foundever is creating a greener future for the Philippines and beyond. PR