The Davao Region’s most anticipated franchising event opens today, July 4, as Franchise Negosyo Para sa Region XI (Davao) returns to the SM Lanang Premier Atrium. The Philippine Franchise Association (PFA) is bringing together the country’s top franchise brands and industry experts for the two-day expo, happening July 4–5.
Whether you’re an aspiring entrepreneur, a returning OFW seeking a fresh start, or a business owner planning to expand, the expo offers a gateway to the world of franchising. With over 40 exhibitors and more than 200 brands, attendees can explore a wide range of concepts — from food and retail to services and financial solutions.
Franchise Negosyo goes beyond showcasing businesses. The event aims to empower smart decision-making through free seminars, including “How to Invest in the Right Franchise” and “How to Franchise Your Business,” designed for both new and seasoned entrepreneurs. The Franchise Forum, themed “Franchising: The Proven Growth Strategy You Can’t Afford to Ignore,” will feature industry leaders sharing their success stories and expansion strategies.
“This event is about creating access to opportunities, education, and inspiration,” said PFA Chairman Chris Lim. “Franchise Negosyo is our way of helping Mindanaoans tap into the power of franchising as a driver of growth and inclusive development.”
The event is presented in partnership with SM Supermalls, SM Lanang Premier, PLDT Enterprise, GCash, Carrier – The Air Authority, UnionBank, BDO, Grainsmart Café, Villa Tuna, Francorp, and U-Franchise. It is supported by DTI Region XI, OWWA Region XI, and the Davao City Chamber of Commerce and Industry Inc. PR