BRAND memory or typecasting in film school happened this time two years ago in the headquarters for the Duterte-Cayetano Campaign Team in Royal Mandaya Hotel.
Less than a week when TV stations showed how far then Davao Mayor Rody Duterte's votes were to a candidate from a rival party, the press: local and international, were given the privilege to talk with the president-elect.
His reactions and plans were announced. Everyone seems excited having to witness the first Mindanaon taking his seat as top executive leader.
A mediaman though, asked on his health.
"Why? Don't use my health as card to prove I cannot lead a country," Duterte cut short the journalist and laughed though it was very obvious that he got agitated.
He went on spewing words, ranting how reporters spin stories to tell the public malicious remarks. And he namedropped a journalist, infamous for just writing critics against the government. The president told him, during the live streaming that aired worldwide, that he should stop being one-sided.
It was a fact. The problem however, the journalist whose name was dropped in front of the public, was not the one who asked the question.
The reporter who made a wildfire was just another staff from the same agency that the same folk Duterte refers to in his rant.
Regardless, he carried the heavy weight of public-shaming.
Takeaway is, people remember you and your outputs, much more if you are consistent about it.
So, whether you are making something positive or negative; good or bad, someone takes note of it. Be cautious of the consequences.