Hospitality players optimistic target tourist arrivals exceeded

(Photo by Paolo Nicolello on Unsplash)
(Photo by Paolo Nicolello on Unsplash)

DAVAO City hoteliers are upbeat to exceed this year’s Department of Tourism (DOT) tourism arrivals target.

With one million tourists already visiting this country as of the first quarter of 2023, DOT has a positive outlook with reaching its target international arrivals, at 4.8 million arrivals.

Katherine Dizon, Discovery Samal director of sales, said they are in full support of the Department of Tourism’s initiatives in increasing tourism arrivals and accommodating them, especially tourists coming to Davao Region.

“After the pandemic, there’s really a challenge in terms of tourism arrivals but we believe that 2023 is, they say, a “revenge travel” (year)... We receive a lot of support from the Department of Tourism, Tourism Promotions Board, and in return, we are also in support of their [initiatives], and for the increase of travelers especially in Davao,” Dizon said.

Meanwhile, Park Radisson Inn marketing and communications executive Thea Ledesma emphasized the importance of collaborating in boosting and promoting tourism.

“One of our favorite words is ‘collaborate’. From our side we like to collaborate, we like collaborating with DOT, City Tourism, as well as mga outside Davao creators,” Ledesma said.

“With this parang sila na din ang naghe-help to promote Davao tourism... Through that as expanded yung impact niya (With this, these influencers are also helping to promote Davao tourism through that, its impact is expanded),” Ledesma added.

Meanwhile, DOT Secretary Christina Frasco said in a statement that they are supportive of Marcos’ “whole-of-nation” developmental approach towards strengthening the tourism sector.

“All of these investments that the Marcos administration has made in infrastructure development and connectivity have readily resulted in this growth in the tourism sector that we can only see to grow further, as we are very optimistic in not only meeting but also exceeding our targets this year of 4.8 million international arrivals,” Frasco said.

Notably, Marcos pointed out in his State of the Nation Address (Sona) the phenomenon of “revenge travel” and the re-opening of the economy as one of the factors that the tourism sector “is bound for a great rebound”, as it will give jobs and opportunities to Filipinos. (ICE)


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