THE Philippine Franchise Association (PFA) is bringing its flagship ‘Franchise Negosyo Para sa Davao Region’ back to Davao City on July 4–5 at the SM Lanang Premier Atrium.
Part of the PFA’s 2025 regional roadshow, the two-day expo aims to connect aspiring entrepreneurs, MSMEs and investors in the Davao Region with quality franchise opportunities.
About 40 exhibitors will showcase more than 200 local and international brands, including successful homegrown franchises. Visitors can explore options in food, retail, services and financing — all curated for the region’s growing entrepreneurial sector.
A highlight of the event is the Franchise Forum, “Franchising: The Proven Growth Strategy You Can’t Afford to Ignore,” featuring industry leaders and successful franchisors who will share how they scaled local startups into nationwide brands.
Aspiring entrepreneurs can also join free seminars on “How to Invest in the Right Franchise” and “How to Franchise Your Business,” among others.
“This is more than just a trade exhibit,” said PFA chairman Chris Lim. “It’s a platform to unlock growth for entrepreneurs in Davao and the rest of the Davao Region. We’re excited to bring the energy and opportunities of franchising to this dynamic and resilient region.”
The expo is supported by the Department of Trade and Industry Davao Region, Overseas Workers Welfare Administration Davao Region and the Davao City Chamber of Commerce and Industry Inc.
Key partners include SM Supermalls, SM Lanang Premier, PLDT Enterprise, GCash, Carrier, UnionBank, BDO, Grainsmart Café, Villa Tuna, Francorp and U-Franchise. Media partners include NET 25, BusinessWorld, BusinessMirror, Inquirer Group and Philstar Media Group, among others.
Admission is free but visitors are encouraged to register online to skip the lines at www.pfa.org.ph/event-details/davao. PR