A new mobile brand, KiQ (pronounced “kick”), is entering the Philippine telco scene as the country’s first fully app-based service, and among the few of its kind worldwide, offering a personalized digital experience tailored to the Gen Z market.
Launched by Smart Communications, Inc. (Smart), KiQ runs on a platform that lets users customize offers and unbundle services, giving them more control and flexibility over how they stay connected.
With KiQ’s unique Slider Interface, subscribers can set their own data allocation, decide if they want calls and texts, and pick how long their plan will last, matching their needs, passions, and lifestyle. They can even choose their number.
"Filipino Gen Zs are redefining how they live, share, and stay connected. With KiQ, we’re giving them a mobile experience that puts them in full control — no wasted data, no unnecessary add-ons, just total freedom and flexibility. This is what the future of mobile looks like,” said Anastacio “Boy” R. Martirez, Smart's chief operating officer.
Getting started with KiQ takes just minutes: download the app from Google Play or the Apple App Store, buy a P99 eSIM, personalize your plan, and choose your number. It’s also Smart’s first QR-less eSIM activation—no scanning needed. Just download and activate the eSIM in your phone’s settings, complete the one-time registration, and start using your plan.
KiQ also gives users a prioritized network in high-traffic areas, keeping them connected during peak times—whether at concerts, malls, campuses, or city centers—for faster browsing, smooth streaming, and reliable connections.
Its launch comes as demand grows for digital-first, self-service mobile solutions, especially among tech-savvy, on-the-go customers.
“We’re not just launching a new mobile brand, we’re revolutionizing the telco industry with a game-changing experience attuned to the next generation of mobile users. We invite Filipino Gen Zs to take control, express themselves, and embrace mobile freedom with KiQ,” Martirez said. PR