South Korean actor Song Joong-Ki has been introduced as the newest brand ambassador of IAM Worldwide, a leading health and wellness company in the Philippines. This marks his first-ever brand partnership in the country, strengthening his connection with the K-Drama-loving Filipino audience.
Renowned for his versatile acting and magnetic screen presence, Song Joong-Ki has captivated global audiences with hit dramas like Descendants of the Sun, Arthdal Chronicles, Vincenzo, and Reborn Rich. His ability to portray complex characters with depth has earned him accolades and a devoted fan base worldwide.
He is filming My Youth, a drama about a former child actor rekindling love while navigating life's challenges.
Song Joong-Ki expressed his excitement about the partnership:
I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity.
IAM Worldwide’s collaboration with Song Joong-Ki reflects a shared commitment to excellence, dedication, and empowerment as the company expands its reach.
“IAM Worldwide is honored to have Song Joong-Ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand's vision and mission,” said President and Founder Allen Marvin Eder.
“We believe his influence and dedication will inspire many Filipinos to pursue their aspirations—not just to excel in life but also to embrace a healthier, more fulfilling lifestyle,” added Vice President and Founder Aika Lorraine Uy.
General manager and founder Joanna Mañego highlighted Song’s impact: “Known for his versatility and commitment, he embodies IAM Worldwide’s mission to inspire and empower individuals to achieve their dreams and overcome the impossible.” PR