LEADING car manufacturer Chevrolet recently named the newest ambassadors to proudly carry the company’s signature bowtie brand.
With the company going full throttle, the brand focuses on the family oriented nature of its automotive line by choosing celebrity father and son Zoren Leagspi and Maverick Legaspi to be the new faces of Chevrolet.
“We are very happy to have Zoren Legaspi and his son Mavy on board with our efforts to get more Filipino families to love a Chevy,” says Atty. Albert Arcilla, president and managing director of Chevrolet Philippines. “The dynamics between this father and son duo capture what our brand represents, thatChevrolet cars are built for the joy of a great driving experience and for creating happy memories road trips with family and friends”.
Chevrolet Philippines offers the market more than just the promise of comfort and convenience through their automotive products and services, they support the values of family bonding, the passing of wisdom and how a son learns life lessons from his father.
Through The Covenant Car Company Inc. (TCCCI), exclusive importer and distributor of Chevrolet cars in the Philippines, the brand enjoyed steady improvement in the local market after posting an industry best 59.1 percent growth in 2014 with a year that saw its dealership network grow 25-strong in 2015.
Now that it gears up for an exciting 2016, the brand turns its spotlight to one of its flagship models, the Chevrolet Trailblazer. Considered as one of the top SUVs (Sports Utility Vehicle) in the market to date, the Trailblazer boasts best-in-class power and torque that outperforms its counterparts in the Medium SUV segment.
There’s no better way to showcase the Trailblazer’s impressive performance, active safety features and go-anywhere capability than seeing it go through the paces of the Legaspi family’s different lifestyle needs.
“Chevrolet Philippines has chosen Zoren and Mavy Legaspi to be our brand ambassadors because we believe that they personify the brand. Their exemplary father and son relationship mirrors Chevrolet’s faith in good family values. With this partnership, Chevrolet Philippines aims to convey to Filipinos that Chevrolet is a brand that will be with you and your family, and we hope that together, we can create great and happy memories,” says Lyn Buena, Senior Vice President and Director for Marketing of Chevrolet Philippines.
Actor, director, host, movie producer and triathlete, Zoren Legaspi is in the midst of his best years in terms of his career and personal life. Zoren is a hands-on parent in raising his twins. He admits to cherishing the moments he spends with his family be it at home or on the road.
“My idea of relaxation is staying at home. But with the family, we usually take a trip to our house in Batangas during long weekends. That’s the time when we have our travel bonding moments,” Zoren explains.
And what does he drive when he takes his family on long rides? “I love cars but I’ve always been a 4x4 guy. I’ve owned a lot of 4x4 vehicles, the most recent one being the Chevrolet Trailblazer,” he shares. “What I like about it is it does give you that height and that stance that commands respect on the road. I want a car that has an imposing appearance, not because I want to be a bully on the road, but because of the road conditions we have here. When you’re behind the Trailblazer, you feel confident.”
Now that his son Mavy is growing up to be a man, Zoren is slowly giving him useful tips when he finally gets his turn behind the wheel. “My first tip to him is to have a very safe car. Given the environment here, it’s important to have an all-purpose vehicle,” Zoren says.
Already 15, Mavy is shedding off his boyish image and trading it for a more grown up persona. “I feel that it’s time for people to see me differently. Before, people see me as a kid. But now that I’m a teenager already.” Mavy explained.
Mavy has outgrown his childish quirks and is looking forward to playing with toys for the big boys. “Almost every day, before my dad gets on the car, I’ll sit on the driver’s seat while it’s parked and pretend that I’m driving,” he says. “I think it’s normal for guys to like cars because, for me, ever since I was young and I started playing video games, I’ve always played racing titles and that’s when I fell in love with cars.”
Aside from sharing his dad’s passion for sports, being a tennis player during his younger days and now turning his attention towards basketball, biking, and running, Mavy reveals another thing he has in common with Zoren. “I’m really not into exotic super cars. Like my dad, I’m in to 4x4s as well.”
To get an inside look at how this strong relationship between Zoren and Mavy works, Chevrolet teamed up with award-winning director Paul Soriano to produce the first in a series of video materials entitled “May Love Na Si Mavy?” and “Love this Chevy!”
The material showcases the dynamics of their father and son bond as they go through their activities together. From out-of-town bike trips, city commutes to and from basketball practices, to quality time at home, Zoren and Mavy shares their personal experiences all with the Chevrolet Trailblazer.
Asked why Mavy loves the Chevrolet Trailblazer, “Because it’s the best like my dad!”
Drive home a Chevrolet Trailblazer now with Chevrolet Philippines’ My Chevy My Hero Promo. The promo offers P100,000 cash discount* for the Chevrolet Trailblazer LTZ 4x4 A/T and a P98,000.00 all-in low down payment** or P60,000.00 cash discount** for the Chevrolet Trailblazer L 4x2 A/T. All-in low down payment includes free 3-year LTO registration, free Chattel Mortgage, and free 1 year comprehensive insurance.
To know more about Chevrolet Philippines, its products and latest offers, log on to www.chevrolet.com.phor like the Chevrolet Philippines Facebook page.
*Applies to Chevrolet Trailblazer 4x4 LTZ MY15
**Applies to Chevrolet Trailblazer 4x2 LT MY15