CEB undergoes rebranding, unveils new logo

CEBU Pacific Air (PSE:CEB) rolled out its new logo starting Monday, symbolizing the airline’s growth and evolution from a low-cost pioneer to its larger operations today, the company announced in a statement.

Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun.

“We have always prioritized building an extensive network within and from the Philippines, because we know how much air travel makes a difference in the lives of Filipinos. We bring the Philippine warmth and sense of fun everywhere we go. Now, with the Philippines natural colors on our logo, we showcase the country to the world,” said CEB vice president for marketing and distribution Candice Iyog.

“The new branding is not just a tribute to our roots, but also a nod to the future. As we expand to farther shores, we look forward to being an even more relevant player in the wider, global market,” she added.

Recently, the company rebranded its subsidiary Tigerair Philippines to Cebgo, which also carries CEB colors to reflect its relationship with the parent company.

Tigerair Philippines was acquired by CEB on March 2014.

CEB began flying in March 1996 with four aircraft and 24 flights to key cities in the country. Now, it operates over 2,200 weekly flights to 34 domestic and 28 international destinations, utilizing 55 aircraft.

“With its wholly owned subsidiary Cebgo, it offers the widest network in the country. The airline also recently flew its 100 millionth passenger,” the statement read.

Both companies announced the opening of 100 cabin crew positions to support plans to expand in Asia, the Pacific and Middle East.

It also raised its budget to P13.1 billion this year to acquire more aircraft.

It reported a 1,255 percent leap in net income at P2,22 billion for the first quarter of the year, with revenues up 20.7 percent to P14.2 billion. (PR)

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