De Leon: Decoding the millennial graphic designers

GOOD design makes anything look good. It’s that simple. It allows you to make a positive first impression on those looking on.

Despite being one of the most in-demand and fast growing job industry in the millennial era, believe me, graphic design can be hard to communicate with.

All throughout my career, I've been collaborating with geniuses in the creative arena, particularly with graphic designers, whether it’s in corporate, business processes outsourcing or passion projects.

Like any other profession, they too have their own world of jargons and special softwares — that you might have no idea what it all means or how it all works.

So whether you're working on an important marketing project or a simple invitation for your child's first birthday, here are ten things you need to avoid that drives a graphic designer mad.

1. Comparing them with other graphic designers: They all speak the same language but they don’t have the same accent. Above and beyond their individual rates for creating a logo, comparing it with others will not give you the best, most unique and most creative output you're looking for.

2. Demanding for a BIGGER logo: Big isn’t always better. This phrase has become a bit of a cliché, and a running joke amongst designers. But it's true.

3. Providing low-resolution images in Microsoft Word: Well, as they say, sending it in such format does not make a photo album. Doing so will just compromise the sharpness and quality of your final product.

4. Asking them to edit flattened files or non-editable files: Although these people are Photoshop wizards on many levels, there is always a limit.

5. Requesting the work for free and telling them that it’s good for their portfolio: For free? Now, wait. Seriously?

6. Haggling endlessly: Haggling maybe possible at the beginning. But as they say, the creative market is not a fish market where you get the stale fish at a discounted price.

7. Taking feedbacks from non-authorities: It's okay to show their work to a friend, spouse, or child. But don’t rely solely on their feedbacks unless they are adept with advertising or graphic design.

8. Taking too much of time for revisions: You may not have a particular deadline to complete the work, but like any job, they actually have a timetable for everything.

9. Asking for unlimited revisions: Yes, it's your right and duty to express if you're happy with the output of what you're requesting for. But endless alterations to your original brief is an over blow.

10. Providing vague instructions: "Make it more stylish? Jazz it up? It lacks x-factor." Well, even spreadsheets need specifics. We all do.

And for all the young who are aspiring to join the creative world, it's insanely important to keep yourself updated with any changes in the industry. It moves at a fast pace. Having said that, don't blindly follow trends leaving great ideas behind.

Life happens. Things change. Opportunities exist now that we'd never heard of decades ago.

Stay Active until our next chat!


Got other problems with work, love and life? Invite me for a talk or reach me at


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