DTI, Tiong San partner for Diskwento Caravan

THE Department of Trade and Industry Baguio-Benguet invites "sari-sari" store owners and consumers in the city, the province of Benguet and nearby areas to come and be part of the DTI- led Diskwento Caravan 2013 at the Baguio Convention Center on October 18 to 20 where quality groceries and household products will be offered at discounted prices.

Dubbed as “Sari-sari store bonanza,” the Diskwento Caravan, which is in partnership with the City Government of Baguio and Tiongsan Supermarket and Department Store- Harrison and La Trinidad Branches, will be joined by 100 distributors/suppliers of grocery and household products.

For the three-day event, there will be games and raffles for the consumers, free entertainment and concert, brand/product education and advocacy campaign on the use of environmental-friendly packing materials. Promo/bundled grocery packs, as well as product demo and sampling are also in store for the consumers.

There will also be a health and wellness corner, advocacy campaign exhibits from Local Price Coordinating Council member agencies such as the DTI, Department of Health, Department of Energy and the Baguio City Treasurer’s office.

Training and seminars on How to Start a Business; Effective Customer Service, Visual Merchandising; Quality Management System Awareness, Understanding Patents, Copyrights and Trademarks; and Financing Management 101 cum Financing Forum, will also be provided by the DTI SME (Small and Medium Enterprise) Roving Academy.

DTI Baguio-Benguet Provincial Director Freda Gawisan, in a kapihan forum on Tuesday, disclosed that the Diskwento Caravan is among the activities lined-up for the observance of Consumer Welfare Month this October. It aims to foster public and private partnership in advocating consumer welfare awareness, consumer education and entrepreneurship.

This is also in response to the clamor of the general public and the city government, as well as the retailers, suppliers and distributor themselves to institutionalize the yearly conduct of the Diskwento Caravan.

The Diskwento Caravan was first held here last year. It was participated then by 100 retailers, suppliers and distributors, patronized by over 20,000 consumers and generated P4 million in sales.

Joining Gawisan in promoting the Baguio City Diskwento Caravan 2013 during the kapihan were Mayor Mauricio Domogan, Tiongsan Harrison-La Trinidad Manager Jasper Golangco and representatives from the Caravan’s other private partners. (Carlito Dar)


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