Great lightings to attract customers

WHEN we go out with our family and friends to visit places and hang out, we choose those places that are cozy and have a serene ambiance.

So aside from considering the sumptuous food, a restaurant with excellent service and interiors gives us more comfort.

As they say, customer comfort always comes first.

Indeed, there are numerous factors that contribute to customers’ overall dining experience and one of this is the lightings.

In an article I previously read, it was stated that lighting is one of the most overlooked design elements within an establishment but it has the greatest impact on customers’ dining experience.

“Choosing the right light for your restaurant is very important," says Pip Balingit, Philips Electronics & Lighting, Inc. Head of Sales – VisMin Channel.

He added that with Philips, the consumers can be assured of quality especially with the innovative technology they use.

Studies have shown that customers are "seeking a different experience when dining out. Rather than the in-and-out ‘fast-track’ dining experience, customers are now looking for a ‘time-using,’ more emotional, social dining experience."

People want to dine in a place not only because of the taste of the food, but they also consider how they feel with the ambiance of the place.

Here in Davao City, the home-grown restaurant Mamma Maria's Pizzeria Cafe has partnered with Philips Electronics & Lighting, Inc. in making a switch on the kind of lights they are using.

Recently, Mamma Maria just had its reopening and brought an industrial theme to its building’s interiors.

Located at City North inn Building, the former Sychar Hotel Building, at JP Laurel Avenue, Davao City, the establishment is now much spacious and is a cozy place to hangout.

Mamma Maria's is the first store in Davao that Philips picked to offer a whole new look to the store by replacing their light bulbs to complement their interior designs and at the same time help them save.

"We offer it for free to them. We are also open in helping out other establishments. We will review their letters [to know] what are really their needs," Balingit added.

With its new lightings, Mamma Maria's has become more inviting and pleasing to the eyes.

The partnership between the Pizzeria and Philips aims to educate everyone the need to choose a right light for your home and establishment.

Indeed, the Right Light is Everything!

To those who are interested and want to ink a partnership with them, you can send your email to pip.balingit@philips.com.