FRANZ Villanueva, founder and creative director of Deadways, has finally done it.
After years of dreaming of having a flagship store for his brand, the launch of Pacific Originals, Deadways’ flagship and lifestyle concept store, marks a new chapter in Cebu’s streetwear scene. The store’s launch will be tomorrow, Sept. 30, from 3 to 8 p.m., at 271-A Rahmann Ext., Gorordo Ave., Cebu City.
“Pacific Originals is birthed out of passion. Passion that doesn’t settle. Passion that believes anything is possible with hard work, commitment and perseverance,” said Franz.
In addition to being the flagship store for Deadways, Pacific Originals will also carry a curated selection of some of the best independent brands in the country, with the goal of bringing quality local products in town and supporting the Cebuanos’ appreciation for these. Expect in-store exclusives, food and drinks, as well as musical performances on the opening day.
Witness the start of a new chapter in Deadways’ young history, as it aims to create a stronger community, bridging people from different backgrounds and subcultures in Cebu through Pacific Originals. (PR)