TWO tough entities in the Philippine car industry have synergized anew to provide a better, more exceptional and affordable vehicles to Cebuanos.
Gateway Motors, a magnate in local car dealership and one of the pioneers in providing affordable and flexible financing options to vehicle buyers, has embarked on a partnership with multinational carmaker Nissan.
Markane Goho, Gateway Group President, noted this partnership with Nissan Philippines as a welcome development to the Cebu market with his company opening a state-of-the-art Nissan showroom and service facility in the southern part of Metro Cebu.
“The goals of Gateway and Nissan are very much aligned. Both companies are hell-bent in exceeding customer expectations, building the Nissan brand value, and providing exceptional service to meet the needs and demands of our local buyers,” said Michael Goho, executive vice president of Gateway Group.
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Today, May 25, Gateway Motors opens a Nissan showroom in Lawaan in Talisay City, bringing in the carmarker’s sought after vehicles in the likes of Almera, Navara, X-Trail, Juke, and Urvan, among others, closer to Cebuanos residing in the southern part of the province.
Nevertheless, this is not the first time for the two companies to embark on a partnership. For roughly seven years now, Gateway Motors and Nissan enjoy a mutually beneficial venture when the former opened a Nissan showroom in Puerto Princessa in Palawan in 2011.
“Since then, we had always wanted to cater to a bigger market like Cebu where there is so much potential and room for more growth,” Michael Goho, narrated.
Over the years, Cebu is one of the key markets for vehicle sales in the country. The province is also one of the largest and fastest-growing economies in Southern Philippines that has attracted a number of multinational companies and investors. Similarly, Nissan and Gateway Motors hold bright prospects on their newest venture in Cebu.
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“Nissan is a household name and is nothing new. The feedback of local consumers with Nissan has been very positive and the brand has stood the test of time. There is absolutely no doubt regarding its quality or its performance. With exceptional products at reasonable prices, and with flexible options, Nissan will continue to grow in Cebu,” Michael Goho added.
Nissan, a Japanese car brand prominent for “innovation that excites” will have larger presence in the Queen City of the South now that Gateway Motors has included it in its portfolio. “Gateway will look after Nissan on the local level and do its best in delivering the international standard Nissan experience that is expected,” Michael Goho said.
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Akin to the Japanese car brand, Gateway Motors is also an innovative player in the car dealership business. At a time when car ownership required a significant sum of money or “downpayment” to own one, the homegrown car dealer disrupted this common belief. Instead, it made cars more accessible to everyone.
“Gateway Motors has always been known for its innovation. We constantly think of creative ways to satisfy our customers and make it as easy and convenient as possible to owning a car. In addition, we are known for our flexibility and approachability with deals,” the company official said.
Above all, it is the five-star quality service of Gateway Motors and Nissan which customers can always expect from these two reputable institutions.
“They (buyers) can expect five-star quality service with parts readily available and priced very reasonably. Gateway Motors has made big investment in building a very beautiful showroom along with a complete service center equipped with all the diagnostic tools and equipment that come along with it to make sure we not just deliver but exceed on the expectations of our customers,” assured Michael Goho.
Over the years, Gateway Motors has contributed greatly to Cebu’s car industry as a multi-brand car dealership which offers different vehicle brands to a wide range of customer profile.
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