Nissan unveils in Cebu new sales firm

JAPANESE carmaker Nissan introduced in Cebu on Friday its new national sales company, Nissan Philippines Inc. (NPI) as the exclusive distributor of the brand in the country.

NPI, which was established late last year, is a joint venture between Nissan Motor Co., Ltd (NML), Nissan Motor Philippines Inc. (NMPI) and Universal Motors Corp. (UMC).

In a press statement, the company said the role of NPI will be to “strengthen the branding, marketing and sales strategy, and dealer operations. Likewise, NPI intends to reinforce brand and sales power by broadening the product line-up and intensifying sales and services across the nation.”


It said the establishment of the new national sales company brings Nissan in the Philippines into one, stronger entity — “One Company, One Direction, One Nissan.” NPI, which owns a majority share of 51 percent, will take on the lead role in managing the company national sales.

“This one direction would allow us to have strong and easy connection not only in introducing our global models but also in strengthening customer relationship,” said NPI president and managing director Kenji Naito in a media briefing.

The Philippines, he said, has been an important market for Nissan because of its thriving economy and expanding middle class segment. He cited Cebu as one of the key growth areas because of its growing business activities and population.

With the rapidly growing economy of the country, SJ Huh, NPI general manager for marketing, said the Philippines is about to experience increased demand for vehicle ownership backed by the increased purchasing power of Filipino consumers and expanding middle class.

The Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) said 2013 was a great year for the automotive industry. Total sales for the industry, including non-Campi and non-Truck Manufacturers Association members, hit over 210,000 units.

Campi estimates vehicle sales this year will hit 230,000 boosted by strong consumer confidence.

To demonstrate NPI’s commitment to the Philippine market, Naito told reporters they are looking at selling 8,900 units in fiscal year 2014 or 15 percent growth from 2013.

They will also expand their dealer network to bolster sales with a goal of achieving four percent market share by the end of this year.

New models

In 2013, Nissan sold 7,600 units.

Last Friday, NPI unveiled in Cebu its two new models- the new Nissan Sylphy and new Nissan Altima at the Ayala Center Cebu Activity area. The company said these new car models signals the beginning of more Nissan products to arrive in the Philippine market.

Bearing the “One-Class Above” concept, the New Nissan Altima is the latest flagship model in the executive sedan segment while the New Nissan Sylphy is the premium C-segment sedan. Both models feature “elegant and sophisticated design with unparalleled comfort, fuel efficiency, class-leading features and top-notch vehicle safety.”

Nissan vehicles in Cebu are distributed by Nissan Cebu Distributors Inc. headed by its chairman Peter Yap.

The Altima comes in silver, black, white and blue and priced at P1.65 million for the 2.5L SV CVT, and P2.03 million for the 3.5L SL CVT.

The Sylphy, poised to replace the Sentra, comes in white, black, gray, silver, and bronze. The 1.6L MT is priced at P812,000 while the 1.6L Upper CVT is priced at P915,000. The 1.8L, on the other hand, is priced at P998,000.


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