SMART Communications, Inc. grew its postpaid subscriber base by 24 percent in the first quarter of 2013 compared with the same period last year, leading the industry in this hotly-contested segment of the cellular market, the company said in a press
To help sustain its strong start this year, Smart is launching a new set of postpaid
offers called Flexibundles, which aims to give postpaid subscribers better control of their usage through a simple process.
u201cThese Flexibundles give Smart Postpaid subscribers greater control over their plans, enabling them to design their plans to suit their specific needs. And they can do this in a way that is easy to understand and simple to use,” said Orlando Vea, co-founder and chief wireless advisor of Smart.
Flexibundles include unlimited call and SMS combos, tri-net or all-net buckets, and volume-based data plans. Smart Postpaid subscribers just need to register to these buckets via SMS to avail themselves of it. These buckets are available to users of all Smart All-In plans, Unlimited Data Plans, iPhone Plans, Unli Postpaid, Plan 349, Freedom Plan and the Family Circle Plans.
u201cWe are keen to keep growing our postpaid business because this is how we can help unlock the potential of mobile data and make it more relevant and more beneficial to our subscribers,” Vea added.
Smart added almost 84,000 new postpaid users in the first quarter of 2013, up 24 percent from the same period last year. The telco’s postpaid base also grew 12 percent from the last quarter of 2012, likewise ahead of the competition.
This brought the number of Smart Postpaid subscribers to almost 0.8 million and helped push the total PLDT mobile postpaid base to 2.1 million (including Sun Cellular postpaid subscribers) – or 53 percent of the total postpaid market.
PLDT also reported a year-on-year increase of 12 percent in its postpaid revenues from Smart and Sun, helping keep its consolidated wireless service revenues at P28.5 billion.
u201cSmart subscribers enjoy a clearly superior network that competition simply cannot match. And it’s the switchers themselves who are particularly vocal about the improvement in their experience after having moved,” Vea said.
Vea cited the results of the Quality of Service benchmark tests conducted across all telcos by the National Telecommunications Commission (NTC) for the first quarter of 2013.
In the NTC tests, Smart posted significantly better results than its competition, especially in the number of Blocked and Dropped calls. The telco leader also outperformed its competition in other key indicators like Average Receive Signal Level, Average Signal Quality, and Call Set-up Time.
u201cThis is especially noteworthy, considering that the Smart network serves a larger subscriber base – yet we consistently outperform the competition in these quarterly network tests,” Vea said. (PR)