SMART Communications (Smart) posted strong growth in mobile data usage among its subscribers in the first half of 2015, a press release from the telecommunications giant said.
Mobile data traffic passing through Smart’s mobile network surged almost 170 percent year-on-year for the first half of the year.
“This ‘data explosion’ started when we introduced our ‘Free Internet’ promo last year which aimed to give our subscribers an opportunity to try out various Internet and digital services,” said Ariel P. Fermin, Smart executive vice president and head of consumer business. “We see this trend continuing for the remainder of the year as we introduce more engaging content and digital services coupled with very affordable data service bundles that bring in added revenues for the mobile group.”
Earlier, PLDT announced that mobile data revenues from its mobile subsidiaries increased by 21 percent, to P4.7 billion, during the first six months of the year.
PLDT has earmarked $100 million on top of its record P43 billion in Capex this year to acquire or co-develop services that will serve the needs of evolving digital consumers. (PR)