Yuppie Central: ‘Vibe on’ to the future

COMPUTER technology company Lenovo announced its partnership with National Geographic Channel through the introduction of its newest ambassador, National Geographic young explorer Hannah Reyes last Friday, Aug. 14 in Radisson Blu Cebu.

“Lenovo as a brand is evolving. Previously, Lenovo was a bit more for enterprise; straightforward and business-like. But now, with this ‘Vibe On’ campaign, we are launching a new brand spirit and a new youthful energy for Lenovo,” said Vincent dela Cruz, Lenovo marketing manager, during the event.

Besides Hannah, some of Lenovo’s campaign ambassadors include Alyssa Valdez, two-time MVP of the UAAP, Asia’s Next Top Model Season 3 first runner-up Monica Sta. Maria and ABS-CBN talent JM de Guzman.

As a Filipino travel photographer, Hannah recently completed her expedition in documenting the changing indigenous cultures in Luzon. Currently, she is in Cebu to capture photos for the National Geographic Channel Asian Tour.

Representing tech-savvy millennials, Hannah will be using Lenovo’s newest smartphone, the Lenovo Vibe Shot. According to Hannah who is used to taking photos with a DSLR, she realized the handiness and efficiency of working with a smartphone instead of carrying around a bulky camera.

“I’m going around the streets. I’m usually shooting with a DSLR but shooting with a smartphone has been really fun for me. It’s a good small-enough tool that you could go close to a person without it being so intrusive—it’s almost invisible. When you’re shooting with a camera there’s a barrier. I’ve worked with the Vibe Shot so far and I’m really excited for the rest of the legs of the trip.”

The Lenovo Vibe Shot looks like a camera but is actually a smartphone with a 16-megapixel main camera and five-inch full HD screen. Lenovo’s latest gadget claims to bring the “vibe on” attitude to empower young adults to accomplish multiple tasks in their very busy lives with color and vibrancy.

* After shooting scenes in Cebu, the tour will continue to Vietnam, Malaysia, India, Indonesia and Thailand over the next six weeks. With her Vibe Shot in hand, Hannah is dedicated to capturing the most beautiful sceneries, cultures and lifestyles of Asia and share them with people to prove how beautiful it truly is. (By Chelzee G. Salera)


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